iWorld
QuackQuack launches human matchmaker model for enhanced dating experience
Mumbai: The leading Desi dating app, QuackQuack, has launched its latest initiative, the Human Matchmaker Model, designed to offer the smoothest and most successful dating experience ever. This new feature combines cutting-edge technology coupled with human expertise to provide the app’s valued paid users with tips, tricks, and more comprehensive support in finding the perfect match. The app’s founder and CEO, Ravi Mittal, commented on the launch, “We currently have over 3 crore people on our app, and every component of this model is crafted with our users’ concerns and feedback in mind. From hand-holding our paid subscribers for better and more successful matches to dating tips from dating experts, this new model will offer an enhanced dating experience. We are planning offline events like mixers, and the advantages of availing it will be even greater.”
Profile maker: Drafting the perfect profile.
QuackQuack’s Human Matchmaker Model will assist paid users in crafting the most engaging and appealing profile that will effectively attract more matches. The model offers tips backed by extensive research on how to draft a compelling bio, suggestions to pick the right picture to set as the display image, and professional assistance to optimize other elements on the profile to attract perfect matches.
Online and offline dating tips
Dating experts will offer detailed dating tips for both online and offline dating. QuackQuack’s surveys show around 44% of users are concerned about safety, and 26% of daters are hesitant to approach potential matches. The app listened to its users and crafted the Human Matchmaker model, where they will get assistance with initiating a conversation with a potential match, advice on the best time to be active on the app for the most promising results, and guidance to date and interact safely.
Personalised match suggestions
The Human Matchmaker Model will use a combination of user preferences, likes, interests, and other important attributes to suggest a more personalized and compatible match. This approach increases the chance of finding a genuine connection.
Customised messages
QuackQuack’s observations have shown that a simple Hi might not be enough to get a reply, and it also highlighted that most daters are uncertain about how else to start a conversation. To do away with their users’ worry, the app’s Matchmaker Model will help craft personalized messages that are proven to get more responses. These strategically tailored messages will catch the attention of users even amidst a crowd of matches.
Profile analysis
Users can benefit tremendously from in-depth analysis of profiles that have shown interest in them. If someone has liked or visited a profile, an expert will analyze the action, and give guidance on how to check their profiles, interpret these actions, and the best ways to proceed. It will help users make informed decisions.
First priority for matchmaking events
QuackQuack is also planning exclusive matchmaking events soon and paid users availing Human Matchmaking Model will be given the first priority, free tickets to these events, and more preferences, allowing users exclusive opportunity to meet potential matches IRL.
iWorld
Print perfect OTTplay bowls a culture driven campaign
From penguins to passion the brand turns India Pakistan into print powered moment marketing.
MUMBAI: When cricket fever meets front-page ink, sparks are bound to fly. And as the latest India–Pakistan clash gripped the nation, OTTplay decided not just to ride the wave but to print it in bold.
In a move that blends real-time agility with old-school authority, OTTplay rolled out a specially curated print campaign amplified by the century-old legacy of the Hindustan Times network. The strategy is simple but sharp: take the speed of pop culture, anchor it in the credibility of print, and make a sporting spectacle feel even larger than life.
The campaign kicked off during the T20 build-up with a creative inspired by the viral “Penguin” moment that flooded social media timelines. Instead of letting the meme melt away, OTTplay spun it into a witty cricket hook, tying internet chatter directly to the anticipation around the high-voltage fixture. It was playful, timely and unmistakably plugged into the cultural pulse.
Then came the dramatic “U-turn” in the narrative around the India–Pakistan match. OTTplay responded in near real time, crafting a clever print execution that mirrored the emotional swing fans experienced. In doing so, the brand demonstrated that even a medium often seen as static can move at the speed of culture when the thinking is sharp enough.
With Valentine’s Day in sight, the narrative pivoted once again. This time, OTTplay reframed the rivalry through the lens of love and passion, turning cricket’s most intense contest into a metaphor for romance, intensity and emotional investment. The result is a campaign that speaks not only to die-hard cricket followers but to anyone who understands that some rivalries are just another form of love.
OTTplay co-founder and CEO Avinash Mudaliar summed it up succinctly, saying that the India–Pakistan match “isn’t just a game, it’s an emotion,” and that the campaign is about tapping into that emotion in real time. By leveraging the reach and trust of Hindustan Times, he noted, OTTplay has brought moment marketing into a space often perceived as static, turning print into a high-impact storytelling vehicle that marries credibility with cultural immediacy.
The medium choice is as telling as the message. In an era dominated by scrolls and swipes, OTTplay’s use of a 100-year-old print platform signals a deliberate blend of tradition and trend. The creatives are not just ads; they are front-page conversations, designed to stop readers mid-sip and mid-scroll.
As anticipation builds around the marquee showdown, OTTplay’s message is clear: don’t just watch the moment unfold, stream it. As India’s leading OTT aggregator, the platform offers access to more than 30 OTT services, including JioHotstar, Zee5, SonyLiv, Lionsgate Play and Aha, positioning itself as the gateway to the big game and the bigger story around it.
In a season where every ball counts and every headline matters, OTTplay has managed to do both bowl fast in culture and land squarely on the front page.
