MAM
Producer Bazaar onboards Vishakha Singh as chief growth advisor
Mumbai: Fipchain Technology Pvt Ltd, the company behind the revolutionary media tech platform: ProducerBazaar.com, has announced the onboarding of Vishakha Singh as its chief growth advisor (CGA).
In this role, Vishakha Singh will bring her expertise in blockchain technology, in addition to spearheading brand promotion, leading promotional initiatives and events, and advise on overall business growth for Producer Bazaar.
Producer Bazaar: A Web2 & Web3 marriage
ProducerBazaar.com is a cutting-edge platform that merges the established world of Web2 with the burgeoning potential of Web3. This translates to seamlessly integrating blockchain technology into the entertainment industry, creating a secure and efficient marketplace.
The platform acts as a bridge, connecting creators, producers, distributors, and buyers. This streamlined approach facilitates the buying and selling of various intellectual property (IP) rights associated with movies and other content.
Vishakha Singh: A Web3 champion
Vishakha Singh’s role is particularly exciting due to her proven expertise in Web3 technologies. She has been a successful actor and film producer.
Most notably, Singh co-founded India’s first NFT Marketplace and served as the Vice President of WazirX NFT marketplace. Here, she played a key role in building a robust community exceeding 80,000 users and spearheaded the launch of successful NFT projects within a short span.
“Producer Bazaar’s innovative use of Web2 and Web3 technologies perfectly aligns with Vishakha Singh’s passion for the entertainment industry and her deep understanding of the potential of blockchain. This combination positions Producer Bazaar for significant growth and continued disruption within the entertainment landscape” said Fipchain Technology Pvt Ltd founder and CEO GK Tirunavukarasu.
Co-founder and CBO Vijay Dingari mentioned, “Her experience, creativity, and passion for the entertainment industry make for a perfect fit to align with her on our growth strategy.
We are confident that with her at the helm of our growth efforts, Producer Bazaar will continue to revolutionize the way content is traded and distributed across the global front.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
