Brands
ProducerBazaar parent Fipchain raises pre-series A to scale IP trade
Backed by River Ventures, firm eyes global expansion in content rights market
CHENNAI: Fipchain, the parent of ProducerBazaar, has secured fresh capital in a pre-series A round led by River Ventures, as it sets its sights on building a global marketplace for intellectual property trading.
The round also saw participation from Venture Forge Labs, angel investor Chandu Nair, and a cross-border group of investors spanning India, the UAE and Germany. Panya Capital advised on the transaction.
The funding comes at a time when the global market for TV, film, video and AI-driven content IP is expanding rapidly. Estimated at $28 billion today, the segment is projected to touch $47 billion by 2029, with India emerging as one of the fastest-growing markets thanks to rising streaming demand and cross-border licensing.
Fipchain is betting on a gap that many in the industry quietly acknowledge. Despite India’s vast content output, IP trade remains fragmented and largely relationship-driven, with no dominant homegrown platform offering an end-to-end exchange for rights discovery, governance and transactions.
Its platform, ProducerBazaar, aims to change that by acting as a digital marketplace where creators, studios, OTT players and broadcasters can discover, license and monetise content across borders. The broader ambition goes further, building an integrated ecosystem covering the entire IP lifecycle, from rights intelligence to transaction execution.
The fresh capital will be used to strengthen the company’s technology backbone and expand internationally, particularly across Asia, the Middle East and Europe. A key focus will be enhancing AI-led discovery tools and scaling infrastructure to handle high-volume global deals.
“This fundraise marks a defining moment in our journey to build a transparent and scalable marketplace for intellectual property,” said Fipchain founder and chief executive officer G K Tirunavukarasu.
Fipchain co-founder and chief business officer Vijay D added that demand for premium IP is only accelerating globally, with the company focused on removing friction in cross-border transactions.
With the digital creative economy expected to surpass $7 trillion by 2030, Fipchain is positioning itself as a structured bridge between content creators and buyers worldwide. If it succeeds, the company could help turn a fragmented market into a far more fluid and investable one.
Ola has a new voice. The ride-hailing giant has appointed Shirsha Majumder as senior manager for PR and communications, bringing in a seasoned hand to sharpen its brand narrative and media relations.
Majumder arrives from Acko, where she spent close to four years playing a central role in shaping the insurance company’s communications strategy. Before Acko, she built her credentials across a string of well-regarded organisations including HDFC Life, Adfactors PR and Edelman, accumulating over nine years of experience across reputation management, media relations, strategic messaging and stakeholder engagement.
At Ola, she is expected to bring that breadth of experience to bear on the company’s communications function at a time when the brand is navigating an increasingly competitive and scrutinised market.
For a company that has rarely been far from the headlines, getting the communications right matters. In Majumder, Ola has picked someone who knows how to manage a narrative under pressure.
