MAM
BookMyShow targets Hindi audience in new ad
MUMBAI: Online entertainment ticketing platform BookMyShow is back with a television commercial, especially targeted at Hindi speaking markets, just in time with Salman Khan and Katrina Kaif starrer Tiger Zinda Hai hitting theatres last week.
The 40-second ad film takes a slice from reality and wonderfully brings alive that feeling of disappointment when a person so willingly walks up to the box office cinema hall only to be told that the shows are houseful or only the front seats are available. It shows the distress of a person to resort to information gathered through hearsay to make himself seem pretentiously involved in the discussions surrounding a movie. The film ends with a simple solution to this common problem- just book your tickets on BookMyShow.
With this ad film, conceptualised by BBH India, BookMyShow effortlessly describes how it feels to be left out when you haven’t seen a film and others around you have. BookMyShow arrived at the insight after a detailed consumer research conducted with India’s leading research and measurement company Nielsen India.
The TVC also has a shorter edit and will be supported by digital campaigns in select markets.
BookMyShow VP of marketing and business intelligence Marzdi Kalianiwala says,“When we decided to use television as a medium to bring on board new users on BookMyShow, we wanted to come up with a simple film that would resonate with many of us. Conceptualised by BBH India, our ad film has been specifically timed with the release of Tiger Zinda Hai to capture the hype and existing awareness and excitement around the film.”
“We are confident that viewers will find the film’s honesty very reassuring and comforting when they see that they are not the only ones to feel left out when they haven’t seen a film and that more importantly, there is a solution to this problem- BookMyShow,” he adds.
BBH India chief creative officer and managing partner Russell Barrett mentions, “We have to thank BookMyShow for a clear, sharp and definite brief. The feeling of missing out in life is universal, it’s instinctive and in a world where new things trend every 15 minutes, it’s also more relevant now than ever. We have managed to tell a fun story in a memorable, modern and stark way. As a brand that lives in the world of entertainment, an ad for Book My Show, must also be, first and foremost, entertaining as well. This film, conceived of and written by Sapna and Yohan is simple, funny and celebrates both the fans and the movie really very well.”
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
