Ad Campaigns
UniPin introduces ‘Bonus ka Naya Bahana’ campaign
Mumbai: UniPin, the leading digital entertainment enabler in India, has launched its exciting ‘Bonus ka Naya Bahana’ campaign to provide Battlegrounds Mobile India (BGMI) players with the most pocket-friendly rates for the title’s in-game currency, Unknown Cash (UC), and generous bonus UC across the country.
As KRAFTON’s official distribution partner for Battlegrounds Mobile India (BGMI), UniPin is committed to delivering unparalleled value and a seamless UC purchase experience to the nation’s dedicated 100-plus million BGMI players. During the campaign period from 1 June 2024 to 10 June 2024, UniPin aims to establish a new benchmark for BGMI UC purchases, by offering the best value for everyone’s money.
Sharing his excitement, UniPin India marketing lead Utsav Mahendra commented, “At UniPin, we recognize the importance of offering added value to gamers, and our ‘Bonus ka Naya Bahana’ campaign exemplifies our commitment to providing BGMI players with compelling reasons to choose UniPin. We are delighted to unveil this campaign which will deliver unparalleled value and an enriched gaming experience to players nationwide. Our goal is to ensure a secure and unparalleled UC purchasing process, guaranteeing that every player receives exceptional value for their investment.”
The bonus UC tiers for the ‘Bonus ka Naya Bahana’ are as follows:
. Buy 60 UC & Get 6 UC Bonus
. Buy 300 UC & Get 60 UC Bonus
. Buy 660 UC & Get 120 UC Bonus
. Buy 1500 UC & Get 450 UC Bonus
. Buy 3000 UC & Get 1050 UC Bonus
With shooting games generating 24 per cent of in-app purchase revenues in India as per the FICCI-EY report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’, UniPin plays a significant role in bolstering the industry’s revenue by providing new users with a flawless transaction experience.
UniPin ensures swift UC acquisition for both newcomers and experienced players, offering multiple payment options for added convenience. For new BGMI players, the platform provides clear instructions and support for effortless UC purchases, ensuring that starting your UniPin journey is both rewarding and enjoyable.
UniPin, known for facilitating smooth in-game currency transactions for popular titles such as Valorant, EA FC Mobile, Fortnite, Minecraft, and many others, encourages all BGMI players in India to seize this opportunity, enjoy exclusive benefits, and elevate their gaming experience.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
