Brands
Inito gives anxious couples hope through its new ad
MUMBAI: The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has launched a hard hitting, realistic and emotional video ad highlighting how a smart fertility monitor like Inito can help them in their new beginning.
A common reason for couples facing difficulty in conceiving is because they do not know their fertile days. A woman only has a few days every cycle when she has a high chance of getting pregnant, and couples can actually get pregnant faster when they know when exactly ovulation takes place.
Created by Aha Agency, the video captures the emotions of a dejected woman perfectly. The caring and friendly tone of the ad brings to light a solution for a couple that has been trying to conceive for more than eight months but to no avail. It brings home the message that rather than going to the clinic repeatedly for ultrasound scans, women can now use Inito’s fertility monitor to take the tests right in the comfort their home and increase their chances of getting pregnant by 89 per cent.
Inito co-founder Aayush Rai says, “Inito is the most accurate and reliable tool to track fertility at home in the market today. Through this video, we have tried to highlight the stress and anxiety a woman goes through while trying to get pregnant and how Inito can help them. The smart and easy to use Inito Fertility Monitor helps them understand their fertility cycle and increase their chances of conceiving. By creating an emotional connect, the audience will realise that they are not alone in this and such a problem can be solved.”
The Inito diagnostic device comes with the Inito reader, app and the test strips. The device is priced at Rs 3195 while a pack of eight fertility test strips costs Rs 895. Right now, users can buy it through Inito’s website or on Amazon. It will soon be available at pharmacies. Since its inception, Inito has raised funding of $1 million. It has also built and validated the multi-test platform; won three awards and has four international pending patents.
Brands
Nodwin Gaming appoints Sonal Varma as global director of live events
Former Comic Con India VP to scale global gaming and pop culture experiences
MUMBAI: Nodwin Gaming has appointed Sonal Varma as global director of live events, bringing on board a seasoned architect of fan communities as the company accelerates its global push in gaming, esports and youth culture.
Varma steps into the role with more than 15 years of experience creating large-scale fan experiences and cultural platforms. She is best known for her long stint at Comic Con India, where she most recently served as vice president and helped transform the convention into one of the country’s most recognisable pop culture gatherings.
At Nodwin Gaming, Varma will lead the strategy, design and execution of the company’s global live event initiatives. Her mandate includes expanding flagship intellectual properties and developing new formats that bring gaming communities together across emerging markets.
Over the years, Varma has been closely associated with building and scaling community-led events such as Comic Con India, Geekly and the Indian Cosplay Championship. Her work has focused on turning niche fandoms into thriving cultural ecosystems by blending entertainment, creator culture and brand partnerships.
Her appointment comes at a time when Nodwin Gaming is expanding its international events footprint through properties such as DreamHack India, NH7 Weekender, Comic Con India and the Battlegrounds Mobile India Series. The company has also been growing its presence across Asia, Europe, the Middle East and Africa through esports tournaments, gaming festivals and fan conventions.
Nodwin Gaming co-founder and managing director Akshat Rathee, said Varma’s experience in building fan-centric platforms would play a key role in the company’s next phase of growth.
“Sonal brings a deep understanding of how live experiences can bring communities together around gaming and pop culture. As we expand our global live events footprint, her experience will help us create experiences that feel authentic and meaningful for audiences across markets,” he said.
Varma said the scale of opportunity at Nodwin Gaming made the move particularly exciting.
“Joining Nodwin Gaming at this moment feels incredibly exciting because the canvas is so large. There are new audiences, new markets and new formats waiting to be explored. I’m looking forward to working with teams across the network to create live experiences that celebrate gaming culture while staying rooted in the communities that power it,” she said.
Over the past few years, Nodwin Gaming has built an ecosystem that stretches across competitive gaming, creator communities, music festivals and youth culture platforms. With Varma now leading global live events, the company is looking to further expand its flagship properties while experimenting with new formats that blend gaming, entertainment and fandom for audiences around the world.
