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Ogilvy India makes key top-level appointments

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MUMBAI: Advertising agency Ogilvy India has announced the appointment of Prem Narayan as its new chief strategy officer and Balagopalan Ganapathy as the new head of planning, Ogilvy Mumbai. Narayan and Ganapathy have started in their respective roles with immediate effect.

In his capacity as chief strategy officer, Narayan will lead the planning team to drive the national agenda. He will also continue to partner the CCOs and business heads to deliver creative solutions to clients nationally. Narayan will report directly to Kunal Jeswani.

Narayan has been with Ogilvy since 2004. He has been part of the team that pioneered the planning function in the agency. He has worked on many clients during this journey – Asian Paints, Bajaj, Blue Star, Castrol, Ceat, GreenPly, ICICI Bank, MP Birla Group, Tata Motors, Tata Sky, Unilever, Zandu to name a few. He has partnered creative agencies to generate outstanding work with brands like Asian Paints, Tata Safari, Bru, Hamam and Red Label. He has won the respect and love of all clients, creative and client servicing partners he has worked with. He has won many Effies on his brands (including last year’s AME agency of year).

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Ogilvy India vice chairman and director of client relation Madhukar Sabnavis says, “Prem and Ganapathy are two accomplished planners of Ogilvy who have contributed to function in the last decade; their promotion is a recognition of this. They are the ideal next generation planners to take Ogilvy Planning in India to the next level.”

Ganapathy, aka Guns, will report to Narayan and work with the city business heads and CCOs to drive the planning agenda for Mumbai office. Guns has been part of the planning team since 2005. He has built strong relationships and been part of the team that has done stellar work on brands such as Asian Paints, Bajaj, Cadbury, Home Center, JSW, ITC and Pidilite to name a few. He has been the agency’s Effectiveness Champion for years- and the first and only IPA winner for Cadbury Dairy Milk in 2013. Guns is a much admired planning leader who has won the love and respect of every client he has worked with.

Ogilvy India CEO Kunal Jeswani adds, “Ogilvy is, and has always been, a place full of opportunity and growth for talent that shines. Prem and Guns represent the best of Ogilvy, not just as planners but as Ogilvy Ambassadors. I am excited to see them lead change in our industry and our company, driving integrated strategy and planning across our brands and disciplines.”

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Both of them a part of the training faculty at Ogilvy and have conducted several training programs for the young talent in Ogilvy.

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Brands

Wipro hires 7,500 freshers, withholds FY27 hiring outlook

Profit rises to Rs 3,522 crore, Rs 15,000 crore buyback announced.

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MUMBAI- Hiring may be on, but visibility is off, Wipro is adding talent even as it pauses the crystal ball. The company hired 7,500 freshers in FY26 but stopped short of offering any hiring outlook for FY27, underscoring the uncertainty gripping the IT services sector as it pivots towards an AI-led operating model.

The disclosure came alongside its fourth-quarter earnings, where management flagged volatile demand conditions and refrained from committing to future workforce expansion. Chief human resources officer Saurabh Govil noted that over 3,000 of the total hires were onboarded in the March quarter alone, signalling continued intake despite a lack of clarity on deployment pipelines.

This divergence active hiring without forward guidance reflects a broader industry pattern where talent acquisition continues even as deal conversions remain uneven and client spending cycles stretch. Wipro expects its IT services revenue for the June quarter to range between a decline of 2 per cent and flat growth sequentially in constant currency terms, reinforcing near-term caution.

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Chief executive officer Srini Pallia pointed to artificial intelligence as both a disruptor and an opportunity. He said evolving client priorities are pushing the company towards outcome-driven engagements, with Wipro increasingly focusing on a services-as-software model through its AI Native Business and Platforms unit. The shift marks a structural change from traditional headcount-led growth to AI-enabled delivery frameworks.

The company has already committed over $1 billion to its AI ecosystem, with investors closely watching how these investments translate into revenue. For now, the numbers present a mixed picture. Net profit rose sequentially to Rs 3,522 crore, while revenue grew 3 per cent to Rs 24,236 crore. However, core IT services performance remained under pressure, with full-year revenue declining 0.3 per cent in dollar terms and 1.6 per cent in constant currency.

Large deal bookings offered a counterpoint, rising 45.4 per cent year-on-year to $7.8 billion, highlighting a widening gap between deal wins and actual revenue realisation. On a quarterly basis, IT services revenue slipped 1.2 per cent sequentially, signalling continued softness in execution.

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Margins, however, told a more optimistic story. Operating margins expanded to 17.3 per cent in the fourth quarter, up from 14.8 per cent in the previous quarter, reflecting improved cost discipline. That said, the company cautioned that upcoming wage hikes and the ramp-up of large deals could exert pressure going forward.

Attrition stood at 13.8 per cent in the March quarter, indicating stabilisation after periods of elevated churn. Alongside its earnings, Wipro also announced a Rs 15,000 crore share buyback, reinforcing its focus on shareholder returns, with a payout ratio of 88 per cent over the past three years.

Taken together, the numbers capture a company in transition investing in AI, maintaining hiring momentum, but navigating a demand environment where growth is uneven and visibility remains limited.

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