iWorld
Introducing QuizBiz: India’s first live quiz show Launched by Cheetah Mobiles’ latest broadcasting app Live.me
Live.me app by Cheetah Mobiles today launched QuizBiz – India’s first dedicated live quiz show. QuizBiz is one of Live.me app’s most popular content offerings, with talented hosts conducting live QnA sessions and cash prizes being its most attractive feature. Cheetah Mobiles is the maker of popular mobile utility apps such as Clean Master, CM Security, and Battery Doctor, and allows users to interact with each other and social influencers ‘live’.
On Live.me, participants can enjoy QuizBiz every day of the week and on weekends they can enjoy the quiz with special celebrity. Gaurav Gera, popular TV and Bollywood actor famous for his portrayal of funny characters such as Chutki and Shopkeeper, will host QuizBiz, adding lots of spunk and humour, further boosting the show’s engagement quotient.A participant will need to answer 12 questions, with 3 options each, to win cash prizes worth 200$ to 2000$ and it will go up to 10000$ in days to come. A wrong answer eliminates a participant, but he/she has the chance to join the quiz again by sending an invitation code to a friend on Facebook, WhatsApp, via email etc. The cash received from these shows can be redeemed using PayPal or converted to Live.me coins.
Live.me is India’s first live broadcasting app that provides video-broadcasting features with interactive stickers and face-mapping technology that allows the user to interact with others in creative ways. Users can purchase digital “gifts” such as emojis for their favorite live content creators and share their favorite broadcasts with friends across the most popular social apps. Live.me app is available to download via Google Play and App Store.
Elaborating further on the features of Live.me, Live.me, CEO, Yuki He said, “Recognizing the fact that Indian users prefer familiar content, Live.me has focused on localizing its content and promotion in a unique manner by hosting a show like QuizBiz. The app offers localized gifts such as authentic Indian food items including samosa, laddoo, jalebis, and festive stickers such as diyas and Holi colours. Going a step further to ensure the safety of the platform, Live.me has also identified sensitive Indian keywords in both English and Hindi and would block and report users uploading objectionable content. Additionally, Live.me features over 50 influencers to engage with, including popular models, singers and youth artists, such as Vishakha Sodha, Shruti Singh, Sonel Singh, Avanie Joshi, Shahzan Mujeeb, Nalin Swami, RJ Diamond and RJ Kalpesh.”
Quizzes have always been extremely popular with Indians, who like nothing better than a good test of their grey matter while trying to answer interesting questions. The success of iconic shows such as KBC further underlines this idea, and QuizBiz has been modeled after such shows with questions across various categories such as Bollywood, trivia, general knowledge and sports, to name just a few.
Live streaming and broadcasting apps are becoming the rage worldwide, thanks to the immediacy of communication guaranteed by them, which adds to the excitement of engaging with our favourite influencers. Live.me app aims to bring the joy of live engagement to Indians, offering a plethora of top-quality content presented by some of the best talents across various domains. So, what are you waiting for? If you pride yourself in being the ‘Know-it-all’ of your gang, want to interact with your favourite stars on a quick-engaging, live public platform or are simply looking for spontaneous, rather than scripted content, just download the Live.me app and live the ‘LIVE’ life!
e-commerce
American Express to acquire AI startup Hyper to boost automation
Deal targets expense management as AI reshapes corporate spending tools.
MUMBAI: From receipts to robots, the expense sheet is getting a brain upgrade as American Express moves to bring artificial intelligence into the heart of corporate spending. The company has announced plans to acquire Hyper, a relatively young but fast-rising startup founded in 2022 that builds AI-powered agents capable of organising expenses, generating reports, verifying compliance with budgets and policies, and nudging users with timely reminders. The deal, expected to close in the second quarter of 2026, underscores a growing shift among financial institutions to automate traditionally manual, time-heavy workflows.
Hyper counts Sam Altman among its backers, adding a layer of Silicon Valley credibility to the acquisition. While financial details remain undisclosed, the strategic intent is clear: deepen automation capabilities and sharpen American Express’s position in the competitive corporate spending ecosystem.
The two companies are not strangers. They previously collaborated in 2024 on a co-branded credit card product, suggesting that the acquisition is less a cold buy and more an extension of an existing relationship. With this move, American Express is effectively bringing that capability in-house, aiming to embed AI directly into its commercial services stack.
Chief executive Stephen Squeri had already signalled the direction of travel in a recent shareholder letter, describing AI as a “structural shift” in how businesses operate. The Hyper acquisition appears to be a direct response to that shift, particularly in expense management, where processes such as approvals, compliance checks and reporting remain ripe for automation.
Alongside the acquisition, the company is also expanding its product suite. A recently launched business credit card offers cashback and benefits at an annual fee of $295, with another card expected later this year moves that complement its broader push into commercial services.
Taken together, the strategy points to a future where managing expenses may require fewer spreadsheets and more algorithms. For American Express, the bet is simple, if businesses are rethinking how work gets done, the tools that power that work need to evolve just as quickly.
