MAM
Duroflex expands leadership team to strengthen the brand and business
Mumbai: Duroflex, leading brand in the sleep solutions category, is proud to announce the appointment of Ullas Vijay as chief marketing Officer and Sudhanshu Krishna as chief sales officer – Consumer Business. This move is part of Duroflex’s ongoing efforts to strengthen its market position. By building its leadership team, Duroflex aims to drive innovation, enhance customer engagement, and accelerate growth in the highly competitive sleep solutions market.
Ullas Vijay, who joins as the CMO, will be taking the reins of Duroflex’s marketing. With over 16 years of experience managing brands across lifestyle, fashion, sports, and FMCG categories, Ullas has a proven record of accelerating market share and building strong brands. In his last role as Head Category & Communication at Bata India, he has excelled in identifying market gaps, leveraging consumer insights and ensuring product-brand alignment. His expertise in marketing and communications has led to successful campaigns, elevated customer experiences, and earned him several awards.
Speaking about his appointment, Duroflex Pvt. Ltd CMO Ullas Vijay said, “I’m delighted to join Duroflex, a company renowned for its pioneering innovations in the sleep solutions industry for over six decades. I look forward to driving growth and strengthening our relationships with our customers. By focusing on innovation, and enhancing customer experience at every touchpoint, I hope to make Duroflex the most loved sleep solutions brand.”
Sudhanshu Krishna, who joins Duroflex as the CSO, will be leading the sales function for the consumer business of the organization. Prior to Duroflex, Sudhanshu was with Eurreka Forbes as Vice President and CoE Head of Direct Sales. With over 18 years of experience, he has steered many prominent brands to success. Beyond his leadership in sales and business, Sudhanshu brings strategic thinking, analytical acumen and a talent for driving organizational change. His unique leadership style presents an opportunity for optimizing resources, refining sales processes and enhancing overall company performance.
Commenting on this new role, Krishna said, “I’m delighted to join Duroflex, a brand which is committed to quality and innovation in the sleep solutions industry and has earned immense trust from its consumers. With Duroflex, I hope to set a standard for excellence in the industry through superior solutions. I look forward to building strong relationships with our channel partners and continuously improving our skills to deliver exceptional results and drive profitable business growth.”
Speaking on both the leadership appointment, Duroflex group CEO Sridhar Balakrishnan said, “We are glad to welcome Ullas Vijay and Sudhanshu Krishna to the company’s leadership team. Their combined experience will be instrumental in further driving the growth and success of the organisation. We are excited to onboard these leaders who will steer Duroflex to become the top sleep solutions provider in India by enhancing our market position and value to the consumers as well as stakeholders.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
