MAM
Godrej Food Trends Report 2024 sheds light on sustainable culinary practices
Mumbai: As the world unites to honour World Environment Day, immerse yourself in a culinary revolution that promises to tantalise your taste buds and nurture our planet. The Godrej Food Trends Report 2024 curated by Godrej Vikhroli Cucina was recently unveiled at L’affaire 2024, a brand agnostic annual IP, a successful zero waste event. Out of the total 1,945 kgs of waste generated at L’affaire, 94.8 per cent (1843.2 Kgs) was recycled, composted, reused, or donated, with the support of Skrap, the sustainability partner. From sustainable decor choices and reusable wine glasses at the launch event to predicting key trends on World Environment Day; Godrej Vikhroli Cucina has always created a sustainable, environment-friendly haven for foodies worldwide.
Crafted with insights from over 190 visionary thought leaders—including celebrity chefs, influential bloggers, and dedicated nutritionists—the report highlights the most transformative trends in sustainable food practices. These trends are poised to revolutionise the way we eat and think about food, paving the way for a healthier, more sustainable future for generations to come.
Key Trends for World Environment Day 2024:
1. Supporting Local Farmers & Producers: Nearly 90 per cent of the experts predict a surge in consumer interest in supporting local farmers and producers. This trend emphasises the need for sustainable and ethically sourced food. As consumers become more aware of the environmental impact of their choices, they seek ways to contribute positively to their communities.
2. Adopting a Climatarian Diet: In 2024, approximately 75 per cent of experts believe that people will increasingly adopt a climatarian diet. This dietary shift focuses on foods with a lower carbon footprint, promoting environmental sustainability. By making conscious choices, individuals can reduce their impact on the planet while enjoying delicious and nutritious meals.
3. Sustainable Packaging: The panel expects a strong demand for sustainable, eco-friendly packaging. With 71 per cent of experts emphasizing this trend, it’s clear that consumers are becoming more environmentally conscious. Brands and manufacturers are responding by exploring innovative packaging solutions that minimize waste and promote a circular economy.
“World Environment Day serves as a powerful reminder of the impact our choices have on the planet. The trends highlighted in the Godrej Food Trends Report 2024, such as supporting local farmers, adopting a climatarian diet, and prioritizing sustainable packaging, are not just trends but necessary shifts towards a more sustainable future. By embracing these changes, we can make a significant difference in the health of our planet while enjoying a rich and varied culinary experience.” – says Rushina Munshaw Ghildiyal, managing director of Perfect Bite Consulting and editor of the annual Godrej Foods Trends Report.
As we embrace the trends from the Godrej Food Trends Report 2024, let us commit to choices that benefit both our palate and our planet. Support local farmers, adopt climate-friendly diets, and champion sustainable packaging to build a healthier, more sustainable world.
Godrej Food Trends Report 2024 is available for download at www.vikhrolicucina.com
Digital
Content India 2026 opens with a copro pitch, a spice evangelist and a £10,000 prize for Indian storytelling
Dish TV and C21Media’s three-day summit puts seven ambitious projects before an international jury, and two walk away with serious development money
MUMBAI: India’s content industry gathered in Mumbai this March for Content India 2026, a three-day summit organised by Dish TV in partnership with C21Media, and it wasted no time making a statement. The event opened with a Copro Pitch that put seven scripted and unscripted television concepts before an international panel of judges, and by the end of it, two projects had walked away with £10,000 each in marketing prize money from C21Media to support development and international promotion.
The jury, comprising Frank Spotnitz, Fiona Campbell, Rashmi Bajpai, Bal Samra and Rachel Glaister, evaluated a shortlist that ranged from a dark Mumbai comedy-drama about mental health (Dirty Minds, created by Sundar Aaron) to a Delhi coming-of-age mystery (Djinn Patrol, by Neha Sharma and Kilian Irwin), a techno-thriller about a teenage gaming prodigy (Kanpur X Satori, by Suchita Bhatia), an investigative crime drama blending mythology and modern thriller (The Age of Kali, by Shivani Bhatija), a documentary on India’s spice heritage (The Masala Quest, hosted by Sarina Kamini), a documentary on competitive gaming (Respawn: India’s Esports Revolution, by George Mangala Thomas and Sangram Mawari), and a reality-horror competition merging gaming and immersive fear (Scary Goose, by Samar Iqbal).
The session was hosted by Mayank Shekhar.
The two winners were Djinn Patrol, backed by Miura Kite, formerly of Participant Media and known for Chinatown and Keep Sweet: Pray & Obey, with Jaya Entertainment, producers of Real Kashmir Football Club, also attached; and The Masala Quest, created and hosted by Sarina Kamini, an Indian-Australian cook, author and self-described “spice evangelist.”
The summit also unveiled the Content India Trends Report, whose findings made for bracing reading. Daoud Jackson, senior analyst at OMDIA, set the tone: “By 2030, online video in India will nearly double the revenue of traditional TV, becoming the main driver of growth.” He noted that in 2025, India produced a quarter of all YouTube videos globally, overtaking the United States, while Indians collectively spend 117 years daily on YouTube and 72 years on Instagram. Traditional subscription TV is declining as free TV and connected TV gain ground, forcing broadcasters to innovate. “AI-generated content is just 2 per cent of engagement,” Jackson added, “highlighting the dominance of high-quality human content. The key for Indian media companies is scaling while monetising effectively from day one.”
Hannah Walsh, principal analyst at Ampere Analysis, added hard numbers to the picture. India produced over 24,000 titles in January 2026 alone, with 19,000 available internationally. The country now accounts for 12 per cent of Asia-Pacific content spend, up from 8 per cent in 2021, outpacing both Japan and China. Key exporters include JioStar, Zee Entertainment, Sony India, Amazon and Netflix, delivering over 7,500 Indian-produced titles abroad each year. The top importing markets are Saudi Arabia, the UAE, Egypt, the United States and the Philippines. Scripted content dominates globally at 88 per cent, with crime dramas and children’s and family titles performing particularly strongly.
Manoj Dobhal, chief executive and executive director of Dish TV India, framed the summit’s ambition squarely. “Stories don’t need translation. They need a platform, discovery, and reach, local or global,” he said. “India produces more movies than any country, our streaming platforms compete globally, and our tech and creators win international awards. Yet fragmentation slows growth. Producers, platforms, and tech move in different lanes. We need shared spaces, collaboration, and an ecosystem where ideas, technology, and people meet. That is why we built Content India.”
The data, the pitches and the prize money all pointed to the same conclusion: India is not waiting for the world to discover its stories. It is building the infrastructure to sell them.
