MAM
Godrej Food Trends Report 2024 sheds light on sustainable culinary practices
Mumbai: As the world unites to honour World Environment Day, immerse yourself in a culinary revolution that promises to tantalise your taste buds and nurture our planet. The Godrej Food Trends Report 2024 curated by Godrej Vikhroli Cucina was recently unveiled at L’affaire 2024, a brand agnostic annual IP, a successful zero waste event. Out of the total 1,945 kgs of waste generated at L’affaire, 94.8 per cent (1843.2 Kgs) was recycled, composted, reused, or donated, with the support of Skrap, the sustainability partner. From sustainable decor choices and reusable wine glasses at the launch event to predicting key trends on World Environment Day; Godrej Vikhroli Cucina has always created a sustainable, environment-friendly haven for foodies worldwide.
Crafted with insights from over 190 visionary thought leaders—including celebrity chefs, influential bloggers, and dedicated nutritionists—the report highlights the most transformative trends in sustainable food practices. These trends are poised to revolutionise the way we eat and think about food, paving the way for a healthier, more sustainable future for generations to come.
Key Trends for World Environment Day 2024:
1. Supporting Local Farmers & Producers: Nearly 90 per cent of the experts predict a surge in consumer interest in supporting local farmers and producers. This trend emphasises the need for sustainable and ethically sourced food. As consumers become more aware of the environmental impact of their choices, they seek ways to contribute positively to their communities.
2. Adopting a Climatarian Diet: In 2024, approximately 75 per cent of experts believe that people will increasingly adopt a climatarian diet. This dietary shift focuses on foods with a lower carbon footprint, promoting environmental sustainability. By making conscious choices, individuals can reduce their impact on the planet while enjoying delicious and nutritious meals.
3. Sustainable Packaging: The panel expects a strong demand for sustainable, eco-friendly packaging. With 71 per cent of experts emphasizing this trend, it’s clear that consumers are becoming more environmentally conscious. Brands and manufacturers are responding by exploring innovative packaging solutions that minimize waste and promote a circular economy.
“World Environment Day serves as a powerful reminder of the impact our choices have on the planet. The trends highlighted in the Godrej Food Trends Report 2024, such as supporting local farmers, adopting a climatarian diet, and prioritizing sustainable packaging, are not just trends but necessary shifts towards a more sustainable future. By embracing these changes, we can make a significant difference in the health of our planet while enjoying a rich and varied culinary experience.” – says Rushina Munshaw Ghildiyal, managing director of Perfect Bite Consulting and editor of the annual Godrej Foods Trends Report.
As we embrace the trends from the Godrej Food Trends Report 2024, let us commit to choices that benefit both our palate and our planet. Support local farmers, adopt climate-friendly diets, and champion sustainable packaging to build a healthier, more sustainable world.
Godrej Food Trends Report 2024 is available for download at www.vikhrolicucina.com
Brands
Aptronix unveils ‘Big & Beyond’ campaign, opens largest store in Hyderabad
Naga Chaitanya, Sobhita front push as retailer expands premium Apple experience
HYDERABAD: Aptronix has rolled out its most ambitious brand push yet with the launch of the ‘Big & Beyond Aptronix’ campaign, alongside the opening of its largest retail store in India.
The campaign features actors Akkineni Naga Chaitanya and Sobhita Dhulipala as brand faces, signalling a sharper focus on aspirational, experience-led retail as the company scales its presence in the premium Apple ecosystem.
At the centre of the rollout is a new 8,000 sq. ft. flagship outlet at Sarath City Capital Mall, now the largest Aptronix store in the country and among the biggest Apple Premium Reseller formats in India. The space is designed to offer immersive product discovery, personalised guidance and integrated service support, positioning the store as more than just a point of sale.
The campaign itself leans into themes of scale, ambition and accessibility, aiming to connect with a younger, increasingly design-conscious generation of Apple users. By pairing celebrity appeal with in-store experience, Aptronix is looking to deepen emotional engagement while reinforcing its premium positioning.
A key pillar remains its ‘Limitless Aptronix Exchange’ programme, which offers customers simplified upgrade paths, transparent pricing and wider access to Apple devices. The initiative has been central to driving adoption by making high-end technology more approachable for a broader audience.
Premium Lifestyle and Fashion founder & owner Sutinder Singh said the new store reflects a long-held belief that Indian consumers should have access to the best Apple retail experience without compromise. He added that the campaign’s celebrity faces mirror the brand’s core values of elegance, ambition and confidence.
Aptronix CEO Meghna Singh said the ‘Big & Beyond’ theme reflects how the company operates, with a focus on building a best-in-class retail experience. She noted that the Hyderabad launch and the campaign together signal Aptronix’s intent to set new benchmarks in the category.
With this dual push of scale and storytelling, Aptronix is not just expanding its footprint but also redefining how premium tech retail is experienced in India.
