People
Promaxbda India announces Time [V]achine – The Bootcamp
MUMBAI: After announcing Memory Makers as this year’s theme, the PromaxBDA India show have begun registrations for their much sought-after BOOTCAMP, THE TIME [V]ACHINE to be held on 22nd May, Day 1 of the PromaxBDA India 2018 at the Indian School of Design and Innovation, Mumbai.
THE TIME [V]ACHINE offers to be a unique drill where three hardcore creative geniuses come together and dive into the technicalities of creating promos that are versatile and relevant for all platforms.
Rob Middleton has been the force behind shaping Asia’s promo gene pool-training, running and pushing promo teams everywhere to become world-class and evolving to a multi-platform audience base.
Arnab Chaudhuri is the director of the 2012 Indian Disney animated feature ‘Arjun The Warrior Prince’. Having worked with multiple TV works, Arnab now runs his own production shop-Banabo.
Pete Bishop has directed commercials for Coca-Cola, Duracell and other leading brands and has created idents and broadcast design for amongst others, MTV America, Hallmark, Nickelodeon, Disney, Star TV and Channel [V].
All three had worked together and created ground-breaking stuff for Channel [V] and will now join forces again to teach the delegates useful tips and tricks to take on the digital world and thrive.
Speaking about the Boot Camp, Conference Chair, Raj Nayak said, “The trend shows that our viewers love to consume long format content on television and go on digital for shorter formats. Hence there is room for both mediums to co-exist. It’s a healthy sign that content consumption overall is growing. With more content being created and more emerging platforms, discoverability of content is going to be of utmost importance and therefore the role of promos become even more substantial.”
PromaxBDA represents more than 10000 companies and promotion and marketing professionals at almost every major media organization.
The Tier 1 rates for the BOOTCAMP are applicable till April 29th, 2018 so hurry and register !
People
Senior exec Madhu Soman reflects on stepping away from Indian TV news
Sometimes the toughest story in a newsroom is the one about the newsroom itself.
MUMBAI: For Madhu Soman, a media executive whose career spans more than two decades at global news organisations including Reuters and Bloomberg, the decision to step away from India’s television news industry followed conversations with several leading networks.
Soman returned to India in 2022 to take up a senior leadership role in television news.
He transitioned to the business side of the industry in 2014, joining Bloomberg in Hong Kong to lead broadcast sales, news syndication and strategic partnerships across Asia-Pacific. He held the role for nearly eight years before returning to India.
“WION and Zee Business were the reason I chose to return to India after long years with Reuters and Bloomberg, transitioning from telling stories to selling them,” Soman said.
“The landing strip back home was always narrow, but it was one I was happy to take.”
The stint at Zee Media Corporation Ltd., however, proved shorter than expected.
“It didn’t take very long to realise that my runway within Zee (Media) was going to be rather short,” Soman said.
“Let’s just say I was a cultural misfit.”
Even so, he says the experience had its rewards, including exceptional colleagues and a few good friends.
After stepping away from the organisation, Soman was in discussions about potential roles.
“I spent the better part of the last two years in conversations with a few leading networks, long enough to realise the difference between being unemployed and being unemployable.”
Some of the feedback, he says, was unusually candid.
“Two of them informally told me I’m perhaps one of the best media executives in the television news business. But someone like me fronting a television news network would be considered a business risk,” Soman said in conversation with IndianTelevision.com.
For Soman, the implication was clear.
“A news network fronted by someone whose instincts were formed in journalism rooted in independence, accuracy and editorial distance from power was unlikely to find much favour with the powers that be.”
Beyond the personal dimension of his decision, Soman says the experience reflects broader pressures shaping the news industry today.
“Journalism’s job is simple: ask hard questions and hold power accountable. Keep it honest,” he said.
Quoting former Washington Post editor Marty Baron, he added: “We’re not at war with the government. We’re at work.”
“That principle applies to anyone in a position of influence, whether in government, business, sport or entertainment.”
At the same time, he says the industry faces growing pressures.
“Authoritarian regimes that resist scrutiny, along with rapid technological change including AI, are reshaping and often undermining journalism’s traditional business model.”
“There’s also a growing credibility deficit, as the race for eyeballs rewards whoever delivers the news first rather than whoever confirms it best.”
Having worked on both the editorial and commercial sides of the industry, Soman says he is acutely aware of the economic realities media organisations face.
“Running a media organisation today means being a pragmatic P&L owner. The challenge is to keep investing in strong journalism while making the economics work at a time when a growing share of the industry’s revenue is increasingly being captured by technology platforms.”
“If we drop the ball on accuracy and trust, we do a grave disservice to the democracy we’re meant to serve.”
His experience straddling both content and commerce has shaped his view of how the industry must evolve.
“Good journalism and good business strategy are not opposites,” he said.
“The best media businesses are built when editorial integrity, audience trust and sustainable economics reinforce each other.”
“And ultimately, none of it works without strong teams. Leadership in media is as much about building people and institutions as it is about building products.”
Soman is now preparing to return to his hometown of Trivandrum, barely four years after returning to India.
“Delhi NCR has a way of testing your patience, your stamina and occasionally your sanity,” he says. “But it also leaves you with stories that will last a lifetime.”
“So as I pack up and head home to Trivandrum, I do so with no complaints and no regrets.”
“I didn’t sell my soul. Some things, after all, aren’t for sale.”
Soman’s reflections underscore the tensions between editorial independence, commercial realities and political pressures shaping television news today. His experience offers a window into the challenges facing media leaders navigating a rapidly changing industry. For him, the decision marks a moment to step back after decades spent across global newsrooms and media businesses.
