Brands
Dentsu Aegis Network launches video planning & insight tool
MUMBAI: The data sciences division of Dentsu Aegis Network (DAN) India has announced the launch of DAN Prism, a unique video planning and insights tool that provides a single audience view across television and digital.
DAN Prism overlays the consumption pattern of the digital consumers on Facebook, YouTube and Programmatic Video with TV viewership measurement company Broadcast Audience Research Council to provide rich audience insights. These insights are then used for planning and activation through a single reach curve across all media platforms in a matter of minutes using a series of Artificial Intelligence (AI) algorithms.
Today India boasts of 800+ TV channels watched by 780 million Indians. There are nearly 100 million subscribers to over the top (OTT) platforms and nearly 260 million online video watchers in the country. Evidently, multi-screening has become a part of the natural video consumption habit of the average Indian
Dentsu Aegis Network South Asia chief data officer Gautam Mehra says, “In the ever-changing media landscape, we are experiencing a golden age of video consumption in India with fantastic content and platforms. The proliferation of smart devices is changing the way consumers consume content. One of Dentsu Aegis’ core objectives today is to deliver a proprietary, audience-first approach to video planning that maximises client investment across TV and digital video. The idea here is always to harness the true power of data. DAN Prism is just one more step in that direction.”
The tool will be used for all DAN India clients. The tool is a collaboration across the TV and digital brands under the network’s umbrella in India.
Carat India CEO Rajni Menon adds, “The TV viewing landscape of the country is swiftly changing owing to the mushrooming of a large number of OTT players, better connectivity and increased smart-phone penetration. As a country, we are now spending a lot more time watching video content. A large part of this is done on the mobile and on tablets. DAN Prism serves to be a powerful tool that reflects people’s behaviours today, enabled by convergence.”
Brands
upGrad acquires Internshala in 90 per cent stock deal to own career funnel
Deal aims to scale Internshala’s revenue from Rs 45 crore to Rs 100 crore
MUMBAI: upGrad has acquired Internshala, the world’s largest internship and early-talent marketplace, in a bid to stitch education, skilling and employment into a single career pipeline.
The transaction, announced on 26 February, is structured as a 90 per cent stock-swap, with the financial terms undisclosed. The deal deepens upGrad’s push to control the full career lifecycle, from learning to hiring, at a time when India’s skilling economy is under pressure to deliver outcomes, not just credentials.
Founded in 2010, Internshala claims more than 34 million registered users and 450,000 employers, with roughly 3 million active applicants each year. Over 40 per cent of its users come from tier 2 and tier 3 cities, and most of the platform’s traffic is organic. The company currently reports an annual revenue base of Rs 45 crore.
Under upGrad’s ownership, Internshala is expected to scale aggressively. The company aims to grow the platform’s revenue to Rs 100 crore and beyond, backed by increased investment in product development, AI-led talent matching and enterprise hiring solutions.
Internshala will continue to operate as an independent brand, led by its founder and CEO Sarvesh Agrawal, while tapping into upGrad’s technology stack, distribution and learning ecosystem.
“Education and employment in India have operated in silos for too long,” said upGrad head of corporate strategy and growth Chirag Samdaria. He said the acquisition strengthens the earliest and most consequential stage of the career journey, where intent is high and outcomes can be shaped.
Agrawal described the deal as a natural convergence of learning and opportunity, adding that the partnership would allow Internshala to skill millions of candidates and supply pre-trained talent to employers at scale.
Investec acted as exclusive financial adviser to Internshala.
The acquisition marks a strategic milestone for upGrad as it seeks to position itself not merely as an education provider, but as an end-to-end workforce development platform aligned with India’s evolving labour market.
