iWorld
Snapchat partners four IPL teams
MUMBAI: IPL 2018 fans better get ready as four of your favourite teams are coming to Snapchat. The social media platform has announced its partnership with four IPL teams–the Mumbai Indians, Royal Challengers Bangalore, Delhi Daredevils and the Rajasthan Royals. The teams have joined Snapchat for Official Stories on 9 April 2018
Snapchat has also released new creative tools for fans to support their teams and join the fun, such as custom stickers, filters and lenses. The lenses transform you into a helmeted player, with the team anthem playing in the background, and are available automatically in each team’s state or by scanning a Snapcode in Snapchat.
“We love finding new ways to make Snapchat a great place for fans,” said Snapchat vice president of partnerships Ben Schwerin. “We are so excited for Snapchatters to be able to catch behind the scenes action by their favourite players, cheer their teams and share in the IPL 2018 frenzy with their friends and family!”
This is Snapchat’s first partnership with India’s largest sporting event. The company is excited to give every cricket fanatic the opportunity to celebrate and support their teams better, on and off the field, through these new Official Stories. Snaps created by these official team accounts will be featured in the Discover section of Snapchat, and will provide glimpses of the action that you won’t be able to find elsewhere.
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iWorld
Serena Menon Netflix’s head of PR exits, likely to join Prime Video & Amazon MGM
After seven years at Netflix, India PR chief moves to Amazon’s studio fold
MUMBAI: Serena Menon is turning the page on a seven year run at Netflix, stepping down as director, public relations, India to join Prime Video and Amazon MGM Studios.
Her exit comes shortly after Das moved on as head, brand PR, prime video Apac, signalling a wider shuffle within Amazon’s streaming communications set up.
At Netflix, Menon most recently led the India publicity team, shaping the streamer’s reputation in one of its most competitive markets. As director, public relations, India, she oversaw strategy, brand positioning and high impact earned campaigns for both homegrown originals and international titles.
Before that, she served as director, photo and av studio, asia pacific, managing creative teams across India, Japan, Korea, Australia and New Zealand, Taiwan and Southeast Asia. The brief was ambitious: craft the story behind the story and strengthen title campaigns with compelling visual narratives.
Her Netflix journey began in 2018 as manager, visual communications, India. She later became India lead, photo and av studio, building the team from scratch and putting in place the processes that helped scale operations in a fast growing market.
Prior to streaming, Menon built her editorial credentials at Elle Magazine as managing editor and associate editor, leading film and lifestyle coverage while collaborating on brand led initiatives. She earlier spent over six years at Hindustan Times, rising through roles including staff writer, senior staff writer, principal correspondent and assistant editor.
With a career that bridges newsroom rigour and global brand storytelling, Menon now steps into Amazon’s studio fold at a time when streaming competition is only getting sharper. Her next chapter promises to be as closely watched as the premieres she once publicised.
