iWorld
Netflix announces unscripted series on Mumbai Indians
MUMBAI: Netflix is targetting India’s love for two things – entertainment and cricket – in one fell swoop. The leading over the top (OTT) platform has announced the production of an original unscripted series revolving around the Mumbai Indians, three-time winner of the Indian Premier League (IPL).
The platform has collaborated with Condé Nast Entertainment for the upcoming production. The show will be available exclusively on Netflix to over 117 million members in 190 countries around the world.
Players from MI will be followed both on and off the field. The show attempts to take a deeper dive into the cricketing values and traditions of the successful IPL franchisee while it embarks on the eleventh edition to attempt a fourth win.
“The series will bring viewers a never-before-seen look at the richest tournament in cricket–the world’s second most-watched sport–covering unseen aspects of the team, the compelling stories and characters that bind them with the vibrant city they call home,” an official statement from the company read.
To make the local connection strong, the streaming giant is coming up with several Indian originals. Netflix India recently premiered Love Per Square Foot, a full-length Hindi romance. The platform will premier Sacred Games on 6 July. Now, it has chosen India’s most popular sport as the central theme for another original.
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Localised content the way forward for Netflix in India
Indian content at Netflix to be creatively lead by Disney’s Simran Sethi
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
