News Broadcasting
NDTV’s carnival truck brings flavour to election result
Mumbai: NDTV captivated viewers with its innovative and engaging special coverage of the General Elections 2024, featuring its election carnival truck. To mark the counting day on 4 June 2024, NDTV came up with a distinctive approach to election coverage by infusing culinary elements into their reporting, seamlessly blending the political discourse with gastronomical delights.
The unique set-up held at the NDTV premises, featured a unique collaboration with an array of partners such as PVR, Biryani by Kilo, Urban Vada Pav, Sitaram Diwan Chand – Chole Bhature, and Chaat Masters, delivering an irresistible feast of mouth-watering foods from across the nation and offered a rich tapestry of India’s diverse culinary heritage. From the flavourful Chhole Bhature and Aloo Tikki of Delhi to the beloved Vada Pav and Pani Puri of Bombay, NDTV’s coverage brilliantly encapsulated the essence of India’s culinary diversity.
Against this vibrant backdrop, NDTV anchors and analysts provided insightful discussions on the election results from various states. The channel presented a fusion of political analysis and rich cultural & culinary experience. This distinctive approach not only highlighted the regional cuisines but also made NDTV’s election coverage a unique and memorable event. This initiative garnered significant interest from NDTV’s viewers, as it offered them a fresh perspective on how media can creatively engage with their audience across states.
This was the conclusion of NDTV’s election carnival, a vibrant celebration of democratic enthusiasm and civic engagement, that marked an extraordinary journey across India. It captivated hearts and minds as it travelled the carnival originally planned to cover 5,000 kilometers, but due to its overwhelming reception, the route was extended to over 11,000 kilometers, reaching more than 50 cities non-stop over the past 30 days.
News Broadcasting
CNN-News18 to air live counting day coverage for five state election results on May 4
The channel is rolling out its biggest election coverage machinery yet for results day on 4th May
NOIDA: The votes have been cast. Now comes the reckoning. CNN-News18 is pulling out all the stops for results day on 4th May, when counting begins across five battleground states — West Bengal, Assam, Kerala, Tamil Nadu and the Union Territory of Puducherry — in what promises to be one of the most closely watched electoral verdicts in recent memory.
The channel’s coverage, titled Battle for the States: The Verdict, kicks off at 7am and runs through the day across linear TV, connected television and YouTube. It is the culmination of CNN-News18’s multi-format editorial initiative, Battle for the States, which has tracked the polls from the beginning under the theme Road to Power.
At the operational heart of the coverage will be the Live Results Hub, the channel’s central command centre built to collate, verify and process real-time data flowing in from reporters stationed at counting centres across constituencies. The hub combines newsroom intelligence, analytics and on-the-ground reporting to deliver what the channel promises will be the fastest and most accurate results coverage in English news.
Leading the on-air charge will be primetime anchors Rahul Shivshankar, Anand Narasimhan, Aman Sharma, Nabila Jamal and Shivani Gupta. They will be joined by a wide panel of commentators including author Chetan Bhagat; GVL Narasimha Rao, senior leader of the BJP; Smita Prakash, editor of ANI; activist Saira Shah Halim; political analyst Sumanth C Raman; Abhijit Iyer Mitra, senior fellow at IPCS; Amitabh Tiwari, founder of VoteVibe; columnist Abhijit Majumdar; Nalin Mehta, managing editor of MoneyControl; political analyst Tehseen Poonawalla; senior journalist Subir Bhaumik; and political analyst Manojit Mandal.
Shivshankar, who serves as editorial affairs director at CNN-News18, set out the stakes plainly. “Counting day is one of the most watched events in the electoral cycle, where speed and credibility are tested in real time,” he said. “Battle for the States: The Verdict is built on that promise, combining ground reporting, sharp analysis and cutting-edge election technology to give viewers the clearest and fastest route to the verdict. On May 4, CNN-News18 will once again be the nation’s most trusted channel to witness democracy in action.”
Smriti Mehra, chief executive of English and Business News at Network18, framed the coverage in broader terms. “Elections are defining national events, and audiences turn to brands they trust in moments that matter,” she said. “CNN-News18 has consistently led from the front in every election coverage, and this special programming reflects the scale of our ambition and editorial strength.”
The channel has form here. It claims to have been India’s most preferred English news destination for election results for the past 20 years, covering everything from the 2024 general elections to the Delhi, Maharashtra, Bihar and BMC polls on the back of what it calls an “Always First, Always Right” record. Five states, one day, and a nation waiting for answers. The clock starts at 7am on 4th May.
