Music and Youth
Songdew TV launches to promote independent music
MUMBAI: Songdew.com, which has been promoting independent musicians, has launched its TV channel today. The online music publishing platform has struck a deal with Videocon d2h exclusively. The channel will show the best of independent music and live acts from across the country.
The overabundance of music channels may pose a question of the new channel’s relevance. But the main factor playing to its strength is that it is the only channel dedicated to independent music.
Speaking to Indiantelevision.com, Songdew director Sandip Tarkas says, “Differentiation is not at all a problem for us as we already have a differentiated content. While other channels are funky, we are not.” The channel will give a fresh outlook on music among the various Bollywood-dependent channels.
The idea behind Songdew.com dates back four years ago when two batchmates Sandip Tarkas and founder of Songdew Sunil Khanna had been in talks about a music channel. They went to a music conference where artists were lamenting about lack of common resource to publicise their music. That’s when the idea of Songdew.com was ignited.
“More than 28000+ talented musicians and bands creating outstanding music, lack a platform to present their creation to music lovers in India. Songdew TV is a giant step in that direction and we are delighted to partner with Videocon d2h as our first DTH platform,” Khanna says.
The music channel will be promoted primarily through its own media such as the website and the app as well as through the Videocon d2h homepage. The new synergy will provide artists multiple levels of cross-platform promotion including promos of unplugged music.
“Music connects people. With this insight, we launched Songdew TV on Videocon d2h. Besides offering fresh music to young viewers, it is also our way of promoting new musical talent across the country,” an official spokesperson from Videocon d2h said.
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MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
