MAM
NetBiz bags social and digital duties for leading real estate player Dosti Realty
MUMBAI: NetBiz, a leading 360-degree digital performance-driven agency has bagged the digital mandate for Dosti Realty, one of the top real estate builders in Mumbai following a multi-agency pitch. The mandate includes handling the creative strategy and management of the brand’s digital assets. The mandate will include social media strategy, content marketing, search engine marketing (SEM) and creative strategy across digital platforms. With this win, NetBiz has further strengthened its portfolio in the real estate segment. Netbiz already services leading real estate players such as Omkar Realtors, The Wadhwa Group, Godrej Properties, Kanakia Spaces amongst others.
Commenting on the association, Dosti Realty, CMO, Mr.Nitin Nagpal said, “We understand the altering demands and gaining significance of digital platforms in order to connect with our digital savvy consumers. We are extremely happy to partner with NetBiz who will help us in amplifying our online presence across digital platforms. The team at Netbiz understands the long – term vision of the brand, our values and our core business. They have a distinctive approach and with their in-depth understanding of having worked with several brands in the real estate sector, we believe they are the right fit to help us achieve our targets.
We look forward to this partnership and believe that the young dynamic talent pool at Netbiz will not only enhance our image in the marketplace, but will also play a key role in increasing our sales for the upcoming projects at Dosti Realty.”
CEO, NetBiz, added, Arvind Jain , “We’re excited and proud that Dosti Realty has selected NetBiz as the digital Agency on Record (AOR) to build connections with their consumers. The real estate sector has already undergone a change and with the addition of digital, it has not only transformed various business models, but also essentially affected customer experiences. We look forward to elevating this real estate brand to be the top digital brand in its category. The team is working on a tailor-made digital strategy for Dosti Realty and we are confident our efforts will fructify in tangible results for the brand.”
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
