iWorld
TV relevant for streamers too finds survey
MUMBAI: The growth of video streaming is beyond question as streaming devices are easier options for viewers to explore various chunks of content. However, streamers in various parts of US also have a bonding with traditional TV according to a report from Nielsen local watch report.
93 per cent of streamers watched traditional TV on a typical day. The 7 per cent of the streaming viewer of the age group 25-54 streamed exclusively while 47 per cent of them watched only traditional TV on a typical day. Rest 46 per cent consumed a mix of traditional TV and streaming.
In Detroit 53 per cent watch only traditional TV, while 39 per cent use a mix of both traditional TV and streaming devices. Eight per cent use only a streaming device in a typical day. The statistic varies in Portland where 41 per cent of streamers watch only traditional TV in an average day, with 12 per cent only using a streaming device to view content. 46 per cent use a combination of traditional TV and a streaming device in an average day.
A huge number i.e., over 65 million US homes have an enabled device capable of streaming content to the TV as of last November. However, the OTT-savvy homes are more from urban areas. On the other hand, mid-size markets are showing more growth. Young affluent audience also has more inclination towards streaming devices. Homes, where the head of house is less than 35 years old, are 34 per cent more likely to have a streaming device than the average home. While this age group accounts for 20 per cent of streaming device owners, the age group of 25-54 comprise 44 per cent, and age group of 55+ make up 36 per cent.
Like India, US viewers also have an affinity towards local media. 91 per cent of streaming device owners access local media on TV or online. 51 per cent access local news through app on mobile devices. 43 per cent have accessed local radio. 40 per cent completely or to some extent agreed to the importance of social media for keeping a track of local information.
The survey reaffirms the importance of broadcast TV for even OTT viewers. Broadcast TV’s charm has not faded in this digital era also.
iWorld
Bluesky’s CEO Jay Graber steps down, Toni Schneider takes the helm
Graber moves to innovation role as interim CEO Schneider steers platform of 40m users
SEATTLE: Jay Graber, the driving force behind Bluesky, is stepping down as CEO and moving into the newly created role of chief innovation officer. Graber, who has been at the forefront of building the open social platform since 2019, leaves the day-to-day running to focus on new ideas and innovation.
Stepping in as interim CEO is Toni Schneider, former boss of Automattic and partner at True Ventures, who has been an advisor to Bluesky for the past two years. Schneider brings a wealth of experience in open platforms, having worked with WordPress, Yahoo’s developer network, and supported companies like Bandcamp.
Bluesky, created by Jack Dorsey as an alternative to Twitter, has grown into a thriving social network with over 40 million users. Its open AT Protocol allows users to own their data and identity, while developers can build apps on top of the platform. Schneider described Bluesky as “a real, scalable foundation for a different kind of internet.”
Graber praised the team she assembled, saying the platform’s success stems from matching people’s passions with their strengths. “Scaling up this company has been a learning experience unlike anything else,” she wrote in a blog post, adding that she is “excited to dig into the next frontier of what decentralized social can be.”
The board has begun a search for a permanent CEO, but for now, Schneider will guide Bluesky through its next chapter of growth, supporting the team, users, and developers alike.
Bluesky’s rise gained attention during the November 2024 exodus from X, formerly Twitter, when changes to the platform prompted users to look for alternatives. With Schneider now at the helm, the platform looks set to continue its journey as a user-focused, open social network.
