MAM
Publicis India appoints Nishant Jethi as ECD
MUMBAI: Publicis India today announced Nishant Jethi as its new executive creative director. Jethi, who will report to the company’s MD and COO Bobby Pawar, was a senior creative director at Ogilvy and Mather.
Based out of Mumbai, Jethi will be responsible for not only raising the creative bar but also overlooking art and enhancing the work culture.
His appointment is in line with the agency’s mandate to strengthen its creative function across various divisions given the influx of work from multiple brands like ZEE, Citibank, HDFC MF, Skoda, Nerolac, Bharti AXA etc. He will work alongside Ramakrishnan Hariharan, who had recently joined the agency as head of creative.
Publicis India COO Bobby Pawar said, “Nishant is probably the sanest crazy man I’ve met. Beneath his rather sedate appearance lies a mind that zips along strange paths. His unique way to seeing things, great sense of design, a passion for making things with his own hands will help us elevate our game even more. The last time we worked together the agency we were at rocked. This time should be no different.”
Publicis India MD Srija Chatterjee said, “The creative function at the agency is being repurposed to cater to the growing demands of Clients that are looking at integrated offerings in an innovative & real-time basis. We have been churning out some really great work in the past few months that are creating meaningful conversations in the marketplace and also aiding brands achieve their desired objective. Having resources like Nishant Jethi into our fold will only amplify the quality of our offering and put us on a higher pedestal to keep delivering more.”
In a career spanning over 13 years, Jethi has worked with several leading agencies with an aim to create memorable pieces of work that strike an emotional chord with the audiences. At his best, Jethi has delivered award winning work for clients like Savlon, JSW Cement, Amazon-Kindle/Firestick/Echo, Dove etc.
Prior to his Ogilvy stint, Jethi worked an associate creative director at DDB Mudra and Leo Burnett as art director. His body of work includes working on diverse brands like Radio City, Bajaj Electronics, ITC Hotels, Reliance MF, Bank of Baroda, Big Bazaar, Inorbit among others.
Commenting on his new role Publicis India, Jethi said, “Publicis India has done some remarkable work in the past and it feels great to be a part of this intrinsic culture. I am thrilled to work with Bobby Pawar along with Ramakrishnan Hariharan, since I have worked closely with both of them before, and together I believe we can achieve new heights. I am happy with the team and clientele, and feel super charged for the journey ahead.”
Apart from work, Jethi uses his expertise to create meaningful work in the realm of arts and design. He is adept at creating hand-crafted wooden toys, as the design process of making them involves conceptualising, sketching, wood cutting, painting skills that come naturally to him.
AD Agencies
Omnicom Advertising Asia assembles new regional leadership team
The group is betting that a blend of creative talent, cultural intelligence and AI-driven data can help brands stay relevant in the world’s most complex marketing region.
Asia has long been the market that humbles the overconfident. Omnicom Advertising Asia is determined not to be among them.
The group announced on Monday the formation of a new regional leadership team of six senior executives, reporting to Sean Donovan, president of OA Asia. The structure is designed to help brands navigate a fragmented, fast-moving consumer landscape and build what Donovan calls “long-term cultural relevance” — the kind that survives a news cycle, a platform shift and an algorithm update.
The team
The six appointments span creativity, innovation, strategy, intelligence, business development and marketing, covering the full arc from brand idea to commercial outcome.
Peter Khoury takes on the role of chief creative officer for OA Asia, Melissa Daniels becomes chief innovation officer, and Emmanuel Sabbagh steps up as chief strategy officer. All three take on expanded regional responsibilities while retaining their leadership positions at TBWA\Singapore.
Andreas Krasser broadens his remit to chief client partner for OA Asia, continuing simultaneously as chief executive of OA Hong Kong. Ellie Brocklehurst joins as chief growth and marketing officer, drawing on her previous stint as chief marketing officer for Asia at TBWA. Rounding out the team is S. Subramanyeswar, known in the industry as Subbu, who was appointed chief knowledge officer for OA Asia alongside his role as chief strategy officer of OA India, a position that followed the close of Omnicom’s acquisition of IPG.The pitch
The team will work in close collaboration with leadership across TBWA, McCann and BBDO throughout the OA Asia network, with a brief to cut through the noise of today’s consumer landscape and deliver creative solutions that, in the group’s framing, prove short-term performance while building long-term brand health.
Underpinning the new structure is OMNI, Omnicom’s AI-driven marketing intelligence platform. The platform draws cultural intelligence from across the group’s agency brands, with the stated aim of ensuring that data is not merely accurate but grounded in context — reflecting how people actually think, feel and behave, rather than how a spreadsheet might prefer them to.
Donovan frames the proposition in straightforward terms. “Asia is one of the most complex regions for marketers, but the opportunity here is immense,” he says. “We’ve built a team that simplifies the landscape, combining top talent with an Asia-first, future-focused mindset, and unprecedented access to resources.” The model, he adds, is designed to be plug-and-play, responding to client needs in collaboration with agencies and markets across the region. “More than expertise, it’s about giving clients the perspective, ambition and access to think beyond the next campaign.”
The new structure also strengthens connections across the broader Omnicom family, including its media, production and PR operations — a post-acquisition suite of capabilities that the group is evidently keen to deploy as a single, coherent offering.
In a region where consumer attention is fractured across dozens of platforms, languages and cultures, the real test will not be the org chart. It will be whether six smart people with the right tools can actually make brands matter. Omnicom is putting its money on yes.
