Kids
‘Chhota Bheem’ movie to travel to Indonesia, US, UK, Thailand
MUMBAI: A decade after entertaining the children of India, animated cartoon character Chhota Bheem will fly abroad. The upcoming venture of the franchise has hit both the big and small screens and is set for a global release. The year 2018 seems bright for the production with KickO and Super Speedo on Sony Yay’s channel.
The production house is venturing for the first time in the international market with the upcoming 3D movie, Chhota Bheem: Kung-fu Dhamaka. The movie will fly to many countries such as Indonesia, Thailand, the US and the UK. The quality of VFX for the movie will be at par with international ventures.
Green Gold Animation chief strategy officer Srinivas Chilakalapudi said, “We want Chhota Bheem to be on a global level. As far as marketing strategies for international space are concerned, we are looking for tie-ups with FMCG and leisure brands.”
According to reports, the production house usually spends not more than a million dollar (between Rs 5-6.7 crore) on its feature films, including the expenses on marketing and promotion. The company, which has its own merchandise, is growing at over 20 per cent in revenues and is cash positive.
Green Gold Animation was founded in 2001. The company produced Vikram Betal and Krishna animation shows which convinced Pogo TV to give a chance to the production house. Chhota Bheem made his first appearance in 2008 on Pogo TV. It succeeded and continued to run. The company is financed by Samir Jain, Raj Viswanadha, Arun Shendurnikar and Nidhi Anand.
The show was aired on Sirasa TV in Sri Lanka with the name ‘Chandi’. Chhota Bheem is also aired in Pakistan on Cartoon Network Pakistan and Pogo in Hindi. The show received high ratings and today Chhota Bheem is watched more than any other cartoon show in Pakistan, Afghanistan and Iran.
Not only this, the company inked a deal with Netflix to digitally broadcast Mighty Little Bheem – a spinoff of Chhota Bheem and Amazon Prime for the show Kalari Kids – a lost martial art form of Kerala (Kalaripayattu).
Also Read :
Kids’ channels undaunted by IPL
Is it the end of the road for anime in India?
Sony Yay banks on originals with a slew of fresh content
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
