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Hyundai launches #SaveMyGame campaign for football fans

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MUMBAI : Hyundai Motors India is one of second largest manufacturer of cars and number one exporter. Hyundai today announced the newly launched of a unique and creative digital campaign #SaveMygame for all the football fans in allover country. The campaign will be live from 14th June to 15th June of 2018

The FIFA World Cup is one of the biggest sporting event that unites millions of fans in a collective exhilarating football experience across the world and Hyundai’s ‘Save My Game’ will provide lucky winners a Brilliant Experience while cheering for their favorite teams

Football fans can give a missed call on FOOTBALL 36682255 Helpline number to participate and win an opportunity to free themselves from any interruption like family member or a friend for an uninterrupted FIFA experience. Hyundai Motor India will invite the nominated family member or friend of the ‘Save My Game’ lucky winner and engage them in exciting activities such as Interactions with well-known Radio Jockeys, TV stars or an E-voucher which can be used to avail a movie ticket, Spa, Dine out, or Test drive of a Hyundai model during the selected match timing. More than 100 Fan Helpline dialers will get a chance to ‘Save Their Game’ on each match day.

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The helpline number will be active from 9.30am to 2.30pm on all match days.

Hyundai Motor India Ltd GM and group head marketing Puneet Anand, said, “Hyundai has a long-standing history in football as a proud Automobile official Partner of FIFA since 1999. Football is not just a sport, it’s an emotion full of passion and joy. As a Dynamic and Modern Premium Brand Automotive Brand, Hyundai has always connected with youth and sport enthusiasts globally. The upcoming 2018 FIFA World Cup is a big moment for all football fans in India and across the world. We are committed to supporting football by providing fans with unique and enjoyable experiences in the same way as we are committed to caring for our customers by ensuring special and rewarding Hyundai Ownership Experiences. We are confident that #SaveMyGame will strike an instant chord with both the fans and their friends and family by adding ‘Brilliant Moments’ to their lives and helping us become Lifetime Partners in Automobile and Beyond.”

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Hyundai Motor has been the Official Automotive Partner of FIFA since 1999. Hyundai Motor has provided with 530 vehicles to assist with the streamlined running of the 2018 FIFA World Cup Russia

To create more excitement of 21st FIFA World Cup and magnify the experience of the biggest football tournament in the world we will be engaging all Hyundai fans to GUESS THE WINNER right from the Quarter Finals to the Finals. Lucky winners will get a chance to Win exciting prizes like Smart TVs and Smart Speakers. In addition, Hyundai will create exciting Hyundai-FIFA ‘Home Dug Out’ experiences for 15 Lucky Football Fans across India at their homes. These home dug out zones will have live screening of a match from the 2018 FIFA World Cup, with exciting Hyundai and FIFA merchandize, cheering kit and more, made available for the fans and their fellow football enthusiasts.

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Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks

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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.

At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.

“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”

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One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.

AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.

Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.

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Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.

Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.

Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.

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