MAM
Disha Patani appointed brand ambassador of Nescafé ready-to-drink
MUMBAI: Nestlé India Ltd has recently appointed youth icon Disha Patani as the brand ambassador of Nescafé ready-to-drink, the dairy-based beverage from the company. Patani is the first celebrity endorser to be associated with Nestlé’s Nescafé ready-to-drink range that was launched in October 2016.
“Nescafe ready-to-drink is an ideal dairy-based beverage that offers refreshment and indulgence on the go. We are delighted to associate with Disha Patani. She is a contemporary youth icon, her energy and dynamism embodies the values that we want to epitomise in Nescafe ready-to-drink,” said Nestlé India general manager Arvind Bhandari as quoted by Livemint.
The 180 ml tetra packs are priced at Rs 30 and are available in three flavours- including chilled latté, hazelnut and intense café. The ready-to-drink range is available across the country, both in-store as well as e-commerce platforms.
This dairy-based beverage brand in also available in can packaging, having two flavours including chilled latté and intense café. It is priced at Rs 35 for 180ml cans.
Nestle India has eight manufacturing facilities across the country and offers a variety of products in various categories. The company sells several chocolate brands like Kitkat, Munch, Milkybar and Bar One. Its milk products and nutrition category offers Everyday and A+ Greek yoghurt. It has a presence in the coffee and ready-to-drink category through the brand Nescafe. It also retails ready-to-cook noodles and ketchup under the brand Maggi as well as milk powder Everyday.
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Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
