Brands
PrettySecrets accelerates growth with Myntra
MUMBAI : Apparel brand PrettySecrets will now be available across Myntra, Filpkart and Jabong. The brand has recently tied up with Myntra to be a part of Myntra’s Brands Accelerator Program.
Last year’s End of reason sale on Myntra saw that PrettySecrets has a month on month growth of over 80 per cent on Myntra. This year PrettySecrets has grown by 110 per cent. It has done sale worth Rs 4 crore in the month of June on Myntra alone.
PrettySecrets’ growth chart over the past one year has had a very positive influence over Myntra which in turn is one of the biggest fashion ecommerce brand. With both the big brands coming in together it definitely makes a win –win situation for both the parties as well as the customers.
PrettySecrets CEO and founder Karan Behal says, “The overall online marketplace distribution channel for PrettySecrets has grown 70 per cent over last year (2017) and has achieved a growth rate of Rs 30 crore which is 1/3rd of the overall brand revenue. This association has already catapulted the brand into the offline space with higher recognition and growth. We hope this association helps in reaching higher heights.”
Myntra head category business and chief strategy officer Ananya Tripathi said, “The vision of the Brand Accelerator program at Myntra and Jabong is to help shape the journey of emerging Indian fashion brands with unique customer proposition and take them to the top 10 national spot in three years.”
“The success and growth trajectory of Pretty Secrets goes on to show the kind of impetus the program offers to brands. We see great potential in the women’s innerwear category in the coming years and will continue to support the brand with deeper consumer insights and marketing support through technology,” he added.
The Myntra Accelerator Program has helped the brand in getting increased visibility through complimentary access to Myntra’s visibility tools such as banners and brand days etc which is promoted to over 50 million unique customers. Myntra and PrettySecrets’ collaborated machine learning tools will help strengthen the customer analytics capabilities and increase sell through rates for PrettySecrets on Myntra’s platform which will help build PrettySecrets’ brand positioning.
Brands
Raj Cooling Systems names Bhagyashree ambassador for Kiozy+
New air purifier line targets urban pollution with premium design
MUMBAI: As pollution levels continue to cloud India’s major cities, Raj Cooling Systems Private Limited has unveiled Kiozy+, a premium air purifier range designed to bring cleaner air indoors. Adding a touch of stardust to the launch, the company has appointed Hindi cinema actress Bhagyashree as the brand ambassador for the new line.
Positioned at the intersection of wellness and lifestyle, Kiozy+ promises to do more than simply filter air. It aims to create refined, breathable spaces for modern homes and offices, especially in tier 1 cities where winter smog and airborne pollutants often reach worrying levels.
Raj Cooling Systems, known for its home appliance portfolio, says the new range reflects its continued push towards smart, health-focused innovations. Under the leadership of entrepreneur Kalpesh Manubhai Ramoliya, the company is expanding into products that blend technology with everyday comfort.
Air pollution remains a pressing concern in India’s largest urban centres, where dust, allergens and microscopic toxins can compromise respiratory health and disrupt daily life. Kiozy+ has been engineered to tackle these challenges head-on, using an advanced purification system to filter harmful particles and circulate cleaner air throughout indoor spaces.
“At Raj Cooling Systems, we believe clean air is a necessity, not a luxury,” said Ramoliya. “With Kiozy+, we want families and professionals to take charge of their indoor environment and safeguard their wellbeing. This launch reflects our commitment to innovation and quality that genuinely supports healthier living.”
Bhagyashree echoed the sentiment, highlighting the link between air quality and overall health. “Clean air has a direct impact on immunity and wellbeing,” she said. “Kiozy+ combines intelligent design with elegant aesthetics to create spaces that feel both comfortable and healthy. I am pleased to be associated with a brand that puts wellbeing first.”
With Kiozy+, Raj Cooling Systems is stepping firmly into the wellness-driven appliance segment. The message is simple: when the air outside feels heavy, the air inside does not have to be.
