Brands
Myntra names Rajendran C as director of marketing insights
Consumer research lead steps up to drive sharper, data-led decisions
MUMBAI: Myntra has elevated Rajendran C to the role of director of marketing insights, strengthening its focus on consumer-led strategy as competition in online fashion retail intensifies.
Rajan, as he is widely known, has been leading Myntra’s consumer research and insights function since November 2022. In that role, he has overseen a team of researchers and analysts working to decode customer behaviour, track market trends, and translate insights into sharper business decisions aimed at improving the online shopping experience.
Announcing the move, Myntra director of marketing insights Rajendran C said, “Happy to share that I’m now Director – Marketing Insights at Myntra. Deeply grateful to all my mentors, leaders, and teammates, past and present, whose support and belief made this possible.”
He added that he is “looking forward to continuing to learn, build, and create impact in this next chapter,” signalling continuity in Myntra’s data-first approach to growth.
Before joining Myntra, Rajan spent close to six years at Wells Fargo, where he worked across consumer insights and market research roles, including leading programmes for the firm’s wealth and investment management business. His stint involved blending behavioural and survey data to deliver actionable insights while managing cross-border teams.
Earlier, he held leadership roles at Blueocean Market Intelligence, where he managed global client relationships and offshore research teams, and at PwC India, contributing to industry reports and thought leadership in the technology and private equity space.
Rajan began his career in market research at IMRB International, working on brand studies and client projects for major consumer and technology brands.
His elevation comes at a time when e-commerce platforms are leaning heavily on consumer intelligence to stay ahead, making insights not just a support function but a strategic driver. With Rajan at the helm, Myntra appears set to double down on turning data into decisions that resonate with shoppers.
