Ad Campaigns
AEGON Life Insurance launches video series campaign
MUMBAI: Aegon Life Insurance, India’s digital insurance company, recently rolled out its video series campaign named ‘AEGONs of Business’, to bring forth the journey of entrepreneurs who took the unconventional path towards success. The video series was launched today in conjunction with BloombergQuint and will feature entrepreneurs such as Purplle.com founder Manish Talreja, No Broker.in founder Amit Agarwal, Gozoop founder Ahmed Aftab Naqvi, Chumbak founders Prabhakar and Shubhra Chadda, Rakyan Beverages founder Anuj Rakyan.
Commenting on the launch of the series Aegon Life Insurance DVP marketing Mandeep Singh Gulati said, “We are in the business of life insurance where we always encourage our customers to secure their future so that available resources can be pooled in to fulfil present aspirations. By making them financially secure we aim to inculcate a ‘never stop’ attitude in them. AEGONs of Business is our way of bringing to the fore inspiring stories to motivate new age Indians.”
In a culture that either treats entrepreneurs as heroes to be emulated or abject failures, this show aims to honour the spirit of entrepreneurship, which embraces both of these experiences as transient, and very much a part of the game with a ‘never stop’ attitude towards growth.
The interview series will be led by by Govindraj Ethiraj, a versatile and renowned Indian business journalist. The series is unique as it focuses not just on what “worked” for these entrepreneurs in their journey, but on what didn’t and how they overcame the challenge.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
