MAM
Tata Salt uses salt art to support Indian athletes at 2018 Asian Games
MUMBAI: Tata Salt, one of the most trusted and loved brands in the country, through an innovative form of salt art paid rich tributes to the nation’s heroes while calling for support to Indian athletes in the Asian Games that started on 18 August in Jakarta.
Celebrating India’s progress since independence, laurels in sports and commemorating India’s 72nd Independence Day, the salt art artistically encapsulates India’s growth story by highlighting a few of its defining moments.
What makes this initiative special is the connect between the magical art and the brand through the usage of salt metaphor ‘Namak Ke Waastey’. The rendition of these remarkable milestones was carried out using Tata salt by artist Nandakishor Nana Tatar.
The salt art video tagged as #NamakKeWaastey has already garnered over 2 million views on Facebook and YouTube in a day. It has received over 7k tweets and was trending at number 1 spot nationally on Twitter on 15 August. It was also shared by Mary Kom, Indian Olympic boxer and Geeta Phogat, a freestyle wrestler who won India’s first ever gold medal in wrestling at the Commonwealth Games in 2010 on their social handles.
The video begins with the iconic speech of Pandit Jawaharlal Nehru and proceeds to highlight critical moments like the green revolution, wars, the launch of Aryabhata, and the nation’s achievements in sports. The salt art tribute was not only about reminiscing India’s glorious past, but also urging the nation to come together and support the Indian athletes participating in the upcoming Asian Games #NamakKeWaastey
Tata Chemicals head of marketing for consumer product business Sagar Boke says, “Tata Salt is widely christened as “Desh Ka Namak”. Reaching over 6 million households, Tata Salt has always been a harbinger of societal progress. Over the years, the brand Tata Salt has carved a very strong proposition for itself. Basis this proposition and the history of Tata Salt brand, the brand purpose of Tata Salt is simply stated as ‘unlock the individual potential to unlock nation’s performance.’ This purpose has been a driving force for all the activities we take up. Through this unique salt art, we urge the nation to come together and support the Indian Athletes participating in the upcoming Asian Games.”
The video has been conceptualised and developed by Ogilvy, Mumbai.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
