Brands
OYO launches OYO Wizard to give discounts to members
MUMBAI: South Asia’s largest hotel chain OYO has launched OYO Wizard, a new membership program designed to recognise and reward frequent customers.
OYO Wizard is a one of a kind, benefit membership program that aims to deepen and strengthen customer relationships by providing highly rated and curated hotels to its loyal guests at the best price. The newly launched program comes with unique benefits, including guaranteed discounts, upgrades and benefits and is currently available at an early bird membership fee of Rs 99.
OYO chief of strategy Maninder Gulati says, “With 95 per cent of our revenue coming from repeat and organic customers, we knew it was time to give back. OYO Wizard will enable us to take the OYO experience a step further by making it possible for us to engage with customers in a more personal and meaningful manner. We believe that this initiative is an important milestone in our efforts to streamline our customer offerings across our global hospitality network.”
The membership entitles its members for 5 per cent instant discount on current booking and instant rewards in the form of OYO Money. With super OYO benefits, members will also get a 10 per cent discount on their next stay at the same OYO hotel, while they have the option to avail 5 per cent discount across all other partner hotels.
These benefits are applicable across OYO’s diverse portfolio including OYO Rooms, OYO Townhouse, OYO Home, SilverKey, Capital O and Edition O.
The benefits will soon be extended to OYO hotels in international destinations like China, Malaysia and Nepal.
OYO Hotels is South Asia’s largest hospitality chain operating in more than 160 cities across India, China, Malaysia and Nepal. With over 5500 exclusive hotels in its chain and 100,000 rooms, OYO works in close proximity with its asset partners while exercising full control over the hotels for ensuring a quality experience for travellers. Its network includes major metros, regional business hubs, top leisure destinations as well as pilgrimage towns.
Brands
Safex Group appoints Richa Malhotra as group chief financial officer
Former Standard Chartered executive to steer finance
NEW DELHI: Safex Chemicals has appointed Richa Malhotra as group chief financial officer, strengthening its leadership team as the company prepares for the next phase of expansion in specialty chemicals and global agrochemicals.
In her new role, Malhotra will lead the group’s financial strategy, capital architecture and governance framework as Safex scales operations across multiple verticals including branded formulations, specialty chemicals and contract manufacturing.
A chartered accountant and graduate of Shri Ram College of Commerce, University of Delhi, Malhotra brings more than two decades of experience in business finance, strategic planning, corporate banking and client management.
Before joining Safex, she served as executive director, financial markets at Standard Chartered, where she led teams across India and Sri Lanka and worked closely with large corporates, global subsidiaries and commercial banking clients. Her expertise includes capital structuring, treasury operations, risk management and financial markets led financing solutions.
Safex Group promoter director and joint managing director Piyush Jindal, said the appointment comes at a pivotal time for the company. “Safex stands at an inflection point as we build an integrated platform across branded formulations, specialty chemicals and contract manufacturing. Richa’s experience across global financial institutions will strengthen our financial discipline and help unlock value across the group,” he said.
Malhotra said she was looking forward to contributing to the company’s next chapter of growth. “Safex has built a strong reputation over 35 years with its focus on integrity, innovation and agricultural insight. I am excited to be part of the organisation as it expands its footprint in India and global markets,” she said.
The appointment comes as Safex continues to strengthen its financial foundations and scale operations internationally, positioning itself for future growth milestones.
