Ad Campaigns
Unstop gives FAQs a whole new meaning this Father’s Day
Mumbai: On Father’s Day, Unstop, the leading talent engagement and hiring platform for students and alumni, celebrated dads across the country and their invaluable guidance with a revamped FAQ “Fathers Answering Questions” section.
Dads are our first heroes and role models. They quietly hold our hands and guide us through everything life throws at us. They answer all our questions with their seemingly endless wisdom, sometimes seriously, mostly sarcastically, and rarely emotionally.
In its quirky, one-of-a-kind Father’s Day celebration, Unstop has put forth a list of questions relating to everyday life that fathers will answer. These questions range from simply asking for permission to go on a trip with friends to which investment/insurance plan is best, which several dads answer in their unique way.
Unstop will also unveil a short video of what according to Unstop employees their dads think they do at work. In it they ask their dads, “What do you think I do at work?” The responses are authentic and hilarious, sure to spark a nostalgic trip down memory lane about your conversations with your dad.
Through its engaging campaign, Unstop celebrated the spirit of fatherhood and aims to bring out the humourous yet profound wisdom that dads impart in their unique ways. Remember to wish your dad a very happy Father’s Day and maybe ask them “What do you think I do at work?”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
