MAM
Virat Kohli becomes brand ambassador for Hero MotoCorp
MUMBAI: Two-wheeler manufacturer Hero MotoCorp has announced cricket icon and captain of the Indian national cricket team Virat Kohli as its brand ambassador.
Kohli will start his innings with Hero MotoCorp, riding on the new Xtreme 200R premium motorcycle. The campaign featuring Virat on the Xtreme 200R went live on Wednesday across TV, print, outdoor and digital platforms, to coincide with the start of the nationwide retails sales of the Xtreme 200R.
The new premium motorcycle has been priced at Rs 89,900 (ex-showroom Delhi).
Hero MotoCorp chairman MD and CEO Pawan Munjal says, “Hero MotoCorp is all about new-age, technologically superior and aesthetically pleasing products which are also fun to ride. Brand Hero stands for trust, excellence and resilience – the qualities that truly personifies the charisma of Virat as a global icon. He represents the youth of today, which ‘Fears Nothing’ and aims for the pinnacle – characteristics that have always defined Brand Hero. It is indeed my pleasure to welcome Virat onboard the global family of Hero MotoCorp and wish him a lot of success and fun in this new innings.”
Virat epitomises the way of life and attitude of the new generation of youth across India and the world. Displaying leadership qualities from a young age, when he led the Indian team to win the U-19 Cricket World Cup in 2008, Virat has evolved over the past decade to emerge as a global youth icon that ‘Fears Nothing’. Virat is today the world’s top test and one day international (ODI) batsman in the ICC rankings.
Kohli adds, “Millions of young boys and girls of my generation have grown up riding Hero motorcycles and scooters and it is, therefore, a unique and special feeling to associate with this brand. I have known Pawan Ji for long, and I thank him for giving me this opportunity to represent Hero MotoCorp at the global arena. Hero MotoCorp has been one of the largest corporate promoters of sports and sportspersons across various disciplines over the past two decades, and I consider this a huge privilege to be a part of the Hero family. I am eagerly looking forward to an exciting ride ahead.”
Hero MotoCorp has been one of the largest corporate promoters of multiple sporting disciplines, including cricket, golf, football, field hockey and motorsports in India and across the world. The company has also promoted sports persons from various disciplines of sports, including cricket, football and golf.
Hero MotoCorp’s well-documented association with cricket spans over two decades, in various capacities. Over the course of this long association, it was one of the global partners of the International Cricket Council (ICC).
Several top Indian cricketers have earlier been associated with the company as brand ambassadors for many years. Hero MotoCorp has also been a partner of the Indian Premier League (IPL) – both at the central level as well as the team sponsor of the Delhi Daredevils and Mumbai Indians. The company is currently the title sponsor of the Hero Caribbean Premier League, (Hero CPL) – the biggest T20 tournament in the Caribbean.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
