iWorld
Netflix’s ’13 Reasons Why’ shows massive popularity across markets
MUMBAI: Netflix’s celebrated series 13 Reasons Why which returned for its second season in May has unbeaten popularity across several countries. Data science company Parrot analytics has come up with Global Television Demand Report for the quarter April-June where it examined ten markets. Among those ten markets, the Netflix original topped the chart for most in-demand original series in eight markets.
The ten markets on which the report is based are the US, the UK, Austria, Canada, Colombia, Germany, Malaysia, Portugal, New Zealand and Poland.
Stranger Things, Black Mirror and Orange Is The New Black have also been placed among top ten in-demand originals in most of the markets. The newly launched YouTube Premium original Cobra Kai has also attracted many viewers in some of the markets. Amazon Prime original The Grand Tour has also managed to maintain its appeal this quarter while its last episode was released in February. Hulu’s second season of The Handmaid’s Tale appeared within the top 20 across all evaluated markets.
With the sweeping change in technology, viewers across the world are consuming TV content through various devices. Smart TV, a new obsession of viewers, has highest reported usage in the US (21 per cent). The UK is another market with high Smart TV usage (19 per cent).
Interestingly, the audience in Malaysia is more likely to watch television on a mobile (24 per cent) or tablet device (22 per cent) than through a regular television set. In New Zealand, viewers that engage with TV content are very likely to do so through a laptop or desktop. On the other hand, people in Colombia and Germany are more likely to engage with TV content through traditional TV devices.
iWorld
Prime Video and Hrithik Roshan reunite for quirky heist comedy Mess
HRX Films expands pact with quirky heist comedy set for production
MUMBAI: Prime Video is doubling down on its partnership with Hrithik Roshan, announcing a new comedy film Mess that promises chaos, chuckles and a clever twist on the classic heist.
Produced by Hrithik Roshan and Eshaan Roshan under HRX Films, a division of FilmKraft Productions, the film is being made in association with Soda Films Lab. Directed by Rajesh A Krishnan, Mess marks the second collaboration between the streaming platform and HRX Films after the upcoming thriller Storm.
At the heart of Mess lies an unusual premise. A group of robbers break into the home of a man with OCD, only to find themselves outmatched in a night-long standoff that flips the script on who is really in control. It is a set-up that blends tension with humour, turning a break-in into a breakdown of expectations.
Prime Video India director and head of originals Nikhil Madhok said, “A good story should surprise and entertain, and Mess does both with ease. It brings together a unique premise, memorable characters and a tone that keeps you laughing throughout.”
He added that the collaboration with HRX Films continues to grow stronger, with the new film reflecting a shared appetite for bold and original storytelling.
Hrithik Roshan said, “After Storm, Mess feels like a natural next step in our journey with Prime Video. The film captures the kind of unconventional storytelling we want to champion, with Rajesh bringing a distinctive voice to the narrative.”
Director Rajesh A Krishnan said, “The world of Mess is a mix of comedy and chaos, unusual enough to keep audiences on edge while still delivering humour. It has been a deeply collaborative and creatively fulfilling experience.”
The original screenplay comes from Paul Soter, with adaptation and dialogues by Kapil Sawant, adding another layer of craft to the film’s offbeat narrative.
As production gears up, Mess looks ready to live up to its name, serving up a delightful tangle of mayhem, mischief and movie magic for audiences in India and beyond.
