MAM
Punit Goenka elected President of IAA India Chapter
MUMBAI, September 24, 2018: Punit Goenka, Managing Director & CEO, Zee Entertainment Enterprises Ltd (ZEEL) was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 24th September 2018 in Mumbai.
Shashi Sinha, CEO, IPG Media Brands India was elected Vice President. The office bearers would be Pradeep Dwivedi, CEO, Sakal Media Group, Hon. Secretary, Jaideep Gandhi, Founder, Another Idea, Hon. Treasurer, and Ramesh Narayan Immediate Past President.
The Members of the Managing Committee elected include Megha Tata COO BTVI, Janak Sarda Director Deshdhoot Group, M.V.Shreyams Kumar JMD Mathrubhumi Group, I.Venkat Director Eenadu, Abhishek Karnani Director Free Press Journal. The list of members co-opted and invited to the Managing Committee will be shortly announced.
Punit Goenka has just relinquished office after a much-acclaimed term as President of the IBF.
During his tenure as MD & CEO, ZEE has won several awards including the Dun & Bradstreet Corporate Award 2015, IMC Fusion Award 2013 for Excellence in Media, Businessworld Infocom ICT Award 2012 and many more.
Punit Goenka was conferred the ‘Outstanding Contribution to Media’ award at the Managing India Awards hosted by AIMA in 2018. He has also received Business Today ‘Best CEO Award’ in the Media and Entertainment category for 2016, MIPTV’s Médaille d'Honneur Award 2016, Economic Times ‘40 Under Forty’ India’s Hottest Business Leaders Award 2014, the ‘Young CEO Award’ by CEO India magazine in 2015 and the IAA Leadership Award 2014 under the category of ‘Media Person of the Year Award’. Goenka has also been recognized as the ‘Entrepreneur of the Year’ during the Asia Pacific Entrepreneurship Awards 2014. Punit was felicitated as the ‘IMPACT Person of the Year’ in 2014.
Speaking on his new role as the President of IAA, Mr. Goenka said, “It is an honour for me to take over the mantle of leading the India Chapter of IAA. I am humbled by the faith and trust that my friends and colleagues from the Industry have bestowed on me. It will be my sincere endeavour to work towards strengthening the India Chapter of this prestigious association, taking up initiatives that address key industry concerns and are aimed at enhancing the ecosystem.”
Outgoing President Ramesh Narayan said "I am delighted that Punit Goenka is taking over as President IAA. His well-known leadership skills and the respect he commands in our industry will undoubtedly take the IAA India Chapter to greater heights. Shashi Sinha is a doyen of the advertising industry and a known performer in industry Associations. The combination is unbeatable.”
Srinivasan Swamy, President Elect IAA Global and Chairman, RK Swamy BBDO said "Punit Goenka is wonderful leader to have in the year when India will host the 44th. IAA World Congress in Kochi in February 2019. I am very happy that such a distinguished person has taken over the responsibility of leading IAA. It augurs well for the India Chapter.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
