MAM
Punit Goenka elected President of IAA India Chapter
MUMBAI, September 24, 2018: Punit Goenka, Managing Director & CEO, Zee Entertainment Enterprises Ltd (ZEEL) was unanimously elected President of the India Chapter of the International Advertising Association (IAA) at its AGM held on 24th September 2018 in Mumbai.
Shashi Sinha, CEO, IPG Media Brands India was elected Vice President. The office bearers would be Pradeep Dwivedi, CEO, Sakal Media Group, Hon. Secretary, Jaideep Gandhi, Founder, Another Idea, Hon. Treasurer, and Ramesh Narayan Immediate Past President.
The Members of the Managing Committee elected include Megha Tata COO BTVI, Janak Sarda Director Deshdhoot Group, M.V.Shreyams Kumar JMD Mathrubhumi Group, I.Venkat Director Eenadu, Abhishek Karnani Director Free Press Journal. The list of members co-opted and invited to the Managing Committee will be shortly announced.
Punit Goenka has just relinquished office after a much-acclaimed term as President of the IBF.
During his tenure as MD & CEO, ZEE has won several awards including the Dun & Bradstreet Corporate Award 2015, IMC Fusion Award 2013 for Excellence in Media, Businessworld Infocom ICT Award 2012 and many more.
Punit Goenka was conferred the ‘Outstanding Contribution to Media’ award at the Managing India Awards hosted by AIMA in 2018. He has also received Business Today ‘Best CEO Award’ in the Media and Entertainment category for 2016, MIPTV’s Médaille d'Honneur Award 2016, Economic Times ‘40 Under Forty’ India’s Hottest Business Leaders Award 2014, the ‘Young CEO Award’ by CEO India magazine in 2015 and the IAA Leadership Award 2014 under the category of ‘Media Person of the Year Award’. Goenka has also been recognized as the ‘Entrepreneur of the Year’ during the Asia Pacific Entrepreneurship Awards 2014. Punit was felicitated as the ‘IMPACT Person of the Year’ in 2014.
Speaking on his new role as the President of IAA, Mr. Goenka said, “It is an honour for me to take over the mantle of leading the India Chapter of IAA. I am humbled by the faith and trust that my friends and colleagues from the Industry have bestowed on me. It will be my sincere endeavour to work towards strengthening the India Chapter of this prestigious association, taking up initiatives that address key industry concerns and are aimed at enhancing the ecosystem.”
Outgoing President Ramesh Narayan said "I am delighted that Punit Goenka is taking over as President IAA. His well-known leadership skills and the respect he commands in our industry will undoubtedly take the IAA India Chapter to greater heights. Shashi Sinha is a doyen of the advertising industry and a known performer in industry Associations. The combination is unbeatable.”
Srinivasan Swamy, President Elect IAA Global and Chairman, RK Swamy BBDO said "Punit Goenka is wonderful leader to have in the year when India will host the 44th. IAA World Congress in Kochi in February 2019. I am very happy that such a distinguished person has taken over the responsibility of leading IAA. It augurs well for the India Chapter.”
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
