News Broadcasting
ET NOW launches ‘Inspiration Inc’
MUMBAI: ET NOW, India’s leading English business news channel announces the launch of its new weekend show ‘Inspiration Inc’. The new show will see Mihir Bhatt, Chief Editor, IPs, Times Network in conversation with the Influential business and policy leaders who have played a pivotal role in the growth of India. With its first guest, Mr. Amitabh Kant, CEO, Niti Aayog, the show premieres Friday, October12, 2018 at 7.30 pm.
Aligned to the brand ethos, ‘Rise with India’, ‘Inspiration Inc’ builds conversations with the business icons who have risen to become beacons of inspiration for the nation on the rise. Going beyond boardrooms, numbers and strategies, the show unravels unknown aspect of the corporate honchos and how they have shaped their business acumen to make their mark and inspire citizens with their remarkable stories.
Some of the leaders who will talk through their journey on Inspiration Inc include, Mr. Kishore Biyani, Founder and CEO – Future Group, Harsh Mariwala, Chairman – Marico, Rashesh Shah, Chairman and CEO – Edelweiss, Mr. Nirmal Jain, Founder and Chairman – India Infoline Group, Ajay Srinivasan, Chief Executive – Aditya Birla Capital and Nilesh Shah, Managing Director, Kotak AMC Ltd.
Premiering October 12, 2018 at 7.30pm, watch the Indian business leaders in a candid conversation with Mihir Bhatt, only on ET NOW.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
