MAM
Sajeev Rajasekharan joins Harley Davidson India as MD
MUMBAI: Sajeev Rajasekharan, former EVP of Suzuki Motorcycle India, has joined Harley Davidson India as the managing director.
In his new role, he will be driving Harley Davidson's recently announced plans to launch mid-size motorcycles in the 250-500 cc range in India.
Rajasekharan joined Suzuki as executive vice president for sales and after-sales in July 2016.
Rajasekharan has over two decades of experience in marketing, sales and operations having worked with Panasonic India as the deputy divisional managing director, Electrolux India and Samsung India.
In July, Harley Davidson announced its plans to launch a mid-size motorcycle in the 250-500 cc range for emerging markets with a focus in India and to challenge Royal Enfield’s leadership position.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
