News Broadcasting
NDTV launches India’s first mobile-only portrait live channel
MUMBAI: New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT) prediction 2018- India edition. With the tremendous digital advances and ongoing smartphone revolution, NDTV HOP Live hopes to break the clutter of digital content and focuses on creating a young and energetic voice of the generation.
NDTV group CEO Suparna Singh said, "NDTV is valued and recognised for creating and launching terrific new content in the online space. This partnership with Airtel allows us to use to dream potential the possibilities of digital and telecom technology. "We know younger users want great content on the small screen. This is original, made-from-scratch content for them, not replicated or ported from our other platforms. It's very exciting to be rolling this out at this time in India."
The app has a mix of live shows and fast-paced features, it has ditched the horizontal view and has followed a more personal and focuses approach by adopting the vertical format. According to Counterpoint Research, a market research company, India will have more than a billion smartphone users in the next five years. The numbers of users will exceed 700 million by the year 2022.
Currently, India is the second largest smartphone industry in the world with more than 400 million active users, after China.
The app is available on Google Play store and IOS app store. It is also available exclusively on Airtel TV.
Commenting on the partnership, Bharti Airtel CEO – content and apps, Sameer Batra said, "We are delighted to join hands with NDTV to launch India's first LIVE channel for smartphones. Today's tech-savvy millennial wants to consume digital content on the go and our tie-up with NDTV is aimed at facilitating just that. Our deep understanding of customer's content consumption preferences coupled with NDTV's expertise is sure to create an enjoyable experience for users."
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
