iWorld
Bollywood star Ayushmann talks about his struggle with social media in the early stage of his career on #MeriRealLife
Mumbai, 14th, November 2018: Anupama Chopra is back with another interview on #MeriRealLife – this time with Vicky Donor’s famous and critically acclaimed actor Ayushamann Khurrana on her YouTube Channel Film Companion.
In the episode, going live today, Anupama chats with the youth sensation, Ayushmann, who shares about his journey to Bollywood and how his life changed after the movie ‘Vicky Donor’. He also talks about how curated the images on his Instagram account are and the tough time he has undergone, facing criticism from people on social media. Watch the full episode on
Talking about how he faced criticism on social media, the actor said on #MeriRealShow, “Success is a very lousy teacher. Your failures and rejections, they are your friends, philosophers and guides in life.”
#MeriRealLife interview series by Anupama Chopra is based on Idea 4G #MeriRealLife campaign which urges people to use social media responsibly and highlights the growing phenomenon of people living ‘dual-lives’ due to over use of the medium. The interview series features eminent Bollywood celebrities who talk about their association with social media and how they are battling the pressure of showing only their perfect side on social media. The show intends to bring out #MeriRealLife of Bollywood stars who are idolised by the masses and leaves them with the message of keeping it real on social media.
#MeriRealLife interview series has already featured talented actors like Taapsee Pannu, Vicky Kaushal and Sonam Kapoor in the past few weeks. These episodes are available on Film Companion’s YouTube channel and also on Idea Movies & TV and Vodafone Play apps.
Idea 4G #MeriRealLife campaign has garnered approx. 30 million video views across social media platforms and driven 16K conversations amongst users sharing their stories on #MeriRealLife.
Gaming
IICT signs three MoUs to boost AVGC-XR and esports
Partnerships with Zenfluencers, Yologram and Eruditio at Chennai Gaming Show 2026 strengthen education, XR innovation and nationwide talent outreach.
MUMBAI: IICT has just levelled up the game in a big way. The Indian Institute of Creative Technologies signed three strategic Memorandums of Understanding on 17 April 2026 at the CII Summit FX – India Gaming Show in Chennai, forging alliances with The Zenfluencers, Yologram Style Pvt. Ltd. and Eruditio Consultants to accelerate India’s AVGC-XR ecosystem.
The tie-ups combine IICT’s strengths in education, skilling and research with specialist expertise across esports, immersive technologies and large-scale outreach.
- With The Zenfluencers, IICT will roll out globally benchmarked esports programmes, including joint certification courses, industry workshops, tournaments and masterclasses, creating clear career pathways across the full esports value chain.
- The partnership with Yologram Style Pvt. Ltd. focuses on gaming, immersive storytelling and extended reality (XR), delivering industry-aligned curriculum, faculty mentorship, student showcases and collaborative research in immersive AI and virtual production.
- Collaboration with Eruditio Consultants targets awareness, accessibility and career alignment, with nationwide counsellor training, institutional engagement and structured guidance frameworks to reach students beyond Tier-1 cities.
IICT CEO Vishwas Deoskar said, “As the AVGC-XR sector evolves at a rapid pace, strong collaborations between industry and academia are essential. These partnerships will create meaningful impact across education, innovation and outreach.”
Yologram Style Pvt. Ltd. founder Aditya Mani added, “AI-driven creator worlds are transforming games into engines of culture, commerce and careers. Together we aim to empower a generation to build immersive futures.”
Eruditio Consultants founder Indrajit Ghosh noted, “This is not just about awareness, it is about building a structured ecosystem that connects aspiration with opportunity.”
The Zenfluencers CEO Atharva Gupta said, “This MoU is a big unlock moment for the esports ecosystem in India. We’re building a structured pipeline for talent across the full stack.”
By bringing together academia, industry leaders and ecosystem players, IICT is creating scalable models that blend cutting-edge skills with real-world relevance. In a sector racing toward the future, these three partnerships ensure India’s next generation of creative technologists won’t just keep up, they’ll set the pace.
