News Broadcasting
Connected Intelligence, AI and Voice will transform the media landscape in 2019
MUMBAI: Kantar, the world’s leading marketing insights and consulting company, today released its perspective of the major trends that will shape the media landscape for brand owners, agencies and media platforms in 2019. The predictions report outlines 12 key trends that will transform the next year in media. Exploring advances from augmented reality, through gender portrayal to vertical video the 12 predictions are:
Advanced Analytics and Artificial Intelligence (AI) will resolve the integrated online/offline return on marketing investment dilemma.
Voice technology will breakthrough in creative planning and the marketing mix.
Chinese leadership in social media and social media analytics will be ‘fast-followed’ by the west.
The emergence of the ‘branded experience network’ will transform media management in to ‘internet of everything’ management.
Brands will start to take the portrayal of women in advertising seriously.
Amazon will emerge from the advertising world ‘shadows’ to make the duopoly an triopoly.
Vertical video will lead the way in creativity.
The big screen will make a comeback, bigger and better than before.
Attitudinal insights combined with predictive modelling will make programmatic buying more agile and accurate.
Influencer marketing strategies will pivot to prioritise credibility ahead of reach.
GDPR compliance will drive more sophistication in brand data strategies.
Augmented Reality (AR) will start to shape both the consumer journey and customer experience.
“Constant innovation and change in the media landscape continues, but I think the speed of adoption of technologies like artificial intelligence will be surprising. Connected intelligence in all its forms will start to dominate the narrative, as well as new opportunities like voice”, said Eric Salama, CEO, Kantar. “How we measure media and its effectiveness is evolving quickly, and the industry needs to work together so our clients can understand the impact of their investments. There has never been a more exciting time in marketing.”
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
