Brands
BookMyShow introduces ‘Activities’ section
MUMBAI: With the aim to enhance entertainment options for its users, BookMyShow recently added ‘Activities’ section across its platforms. The section allows the users to browse through options around food and drinks, nightlife, amusement parks, adventure, gaming, and unique tours.
‘Activities’ encompasses options ranging from Sunday brunches, food festivals, karaoke nights, ladies nights, and Bollywood nights to theme parks, water parks & resorts, snow parks, and gaming zones along with offering information and tickets for out of city options like camping, trekking, paragliding, scuba diving, helicopter rides, and hot air ballooning amongst others. The category also covers popular vacation spots like water sports activities in Goa, heritage tours, Kathakali dance shows in Kochi, and many more.
The new option will be active across the country in cities like Mumbai, Delhi NCR, Bengaluru, Hyderabad, Pune, Chennai, Kolkata, Ahmedabad, Indore, Chandigarh, Jaipur, Goa, Kochi, Vizag, Lucknow, and many more.
BookMyShow COO-non-movies Albert Almeida said, “Activities is an addition to our already wide-range of out-of-home entertainment options available on BookMyShow. It will offer users a wide variety of experiential activities and events in their city to choose from.”
He further added, “By giving our large community of users many more options to choose from, we aim to fill a need-gap that exists and provide the convenience of booking across a slew of activities. We are confident that the consumption for this category will see an upsurge and further re-enforce our proposition of being a go-to for all forms of out-of-home entertainment.”
Brands
Manforce brings Manasvi Mamgai on board as its brand ambassador
Actor joins Sunny Leone, AI avatar Myra Kapoor in new phase of storytelling
NEW DELHI: Manforce Condoms, the flagship sexual wellness brand from Mankind Pharma, has signed Manasvi Mamgai as its newest brand ambassador, marking a fresh push to evolve its messaging for a more modern audience.
Mamgai, who rose to prominence after winning Femina Miss India World 2010 and has since built a presence across film and global platforms, is expected to bring a confident, contemporary voice to the brand’s communication.
She joins an existing line-up that includes Sunny Leone and the AI-powered persona Myra Kapoor, reflecting the brand’s mix of familiarity and forward-looking storytelling. The move signals a shift towards sharper product-led narratives while retaining Manforce’s signature bold tone.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said Manasvi Mamgai’s persona aligns well with the brand’s evolving focus. “As we move towards a more product-focused approach, her presence will help us communicate in a way that feels both authentic and compelling for today’s audience,” he noted.
For her part, Manasvi Mamgai said the association resonates with her own beliefs around awareness and responsible conversations. “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness while evolving its narrative towards more meaningful communication,” she said.
Over the years, Manforce has positioned itself at the forefront of conversations around intimacy and self-expression, often breaking taboos in a traditionally conservative category. With Mamgai on board, the brand is looking to deepen that connection while appealing to a new generation of consumers.
As competition in the sexual wellness space intensifies, Manforce’s latest move suggests it is not just adding a new face, but sharpening its voice for what comes next.
