e-commerce
Flipkart Fashion announces first-ever ‘Best of Season Sale’ with the best offers from top brands
MUMBAI: Flipkart Fashion, India's largest online fashion store, has announced its flagship sale, the Best of Season Sale (BOSS), starting on the 20th and running until the 24th of December, offering the best of fashion brands and the latest selection of styles. The first edition of BOSS will showcase over 50 lakh styles from 1000+ brands that are offering discounts of 50 to 80%. There will be an additional 10% off only on Day 1 and an additional 10% off on payment with SBI debit cards on purchase of Rs1500 and above. BOSS will feature the best offers from all leading brands across categories including footwear, clothing, accessories and sportswear.
Flipkart Fashion is also offering Flipkart Plus members an additional 10%-15% off over and above the sale prices by using Flipkart Plus loyalty coins. Customers can redeem 10% discounts using 10 Flipkart Plus coins and 15% discounts using 15 Flipkart Plus coins. Customers can also redeem 25% discounts using 25 Plus coins.
“As India’s fashion capital, Flipkart Fashion offers variety of brands that cater to varied customers, from premium products to those looking for value purchases. We want to be representative of what India is buying and we have focused on offering an unmatchable selection on our platform, to address the aspirations of all our fashion-conscious customers.
This year, in the first edition of our flagship sale, BOSS, we are offering the best in fashion to millions of shoppers and are expecting over 10x growth in unit sales on the platform. Also with close to 50% customers transacting from tier II/III cities, we are sure the compelling offers from leading brands will help drive new customer acquisition for Fashion business & Flipkart, further cementing us as India’s true fashion capital.” said Rishi Vasudev, VP, Flipkart Fashion
Top offers to look out for:
a) Flat Rs1000 off on shopping of Rs5000 and above, Flat Rs500 off on shopping of Rs3000 and above & Flat Rs200 off on shopping of Rs1500 and above
b) Buy 1 Get 3 Free, Buy 1 Get 4 Free
c) Best Offers on Premium Brands –
1. Marks &Spencer’s- FLAT 50% off
2. Tommy Hilfiger – Min 50% off
3. Aldo- – Min 50% Off
4. Fossil – Up to 40% Off
5. Ducati – Min 50% Off
6. Nike – Min 40% Off
7. Michael Kors – Min 50% Off
d) Biggest Discount Store of the country
1. Flat 80% Off on 2 lakh + styles
2. Flat 70% Off on 8 lakh + styles
3. Flat 60% Off on 15 lakh + styles
4. Factory Price Store – Up to 90% Off
e) Offers on Fresh Collection
1. US Polo Assn – Min 40% off
2. Reebok – Min 40% off
3. Forever 21 – Min 40% off
4. W – up to 50%
5. Van Heusen – up to 60% Off
6. Casio – up to 40% off – & many more
f) Budget Buys this season
1. Casual Shoes Under 999
2. Men’s T-shirts Under 499
3. Watches Under 699
4. Handbags Under 999
g) Lowest Prices Guaranteed
1. Miss CL Handbags – Min 70% off
2. Provogue shoes, wallets, belts – Min 60% off
h) Best Seasonal Offers
1. Winter Store – min 50% Off
2. Travel Store, Gifting Store, Wedding and Festive Store, Party store – up to 70% off
Boss of all Deals to look out for
1. Saara, Divastri Sarees – min 80% Off
2. Safari Trolley bags Flat 75% off
3. Flying Machine, LEE, Wrangler, Numero Uno Mens Jeans Rs. 799- 849/-
4. Arrow, Van Heusen Shirts Under 699
5. Peter England Pack of 2 Shirts @ 999
6. Watches Under 699- FastTrack, Timex and Maxima
7. Asics, Nike at Rs.1999 (MF+WF)
8. Min 60% off on AT & Skybags- Backpacks & Luggage
9. Carlton London, Lavie Women’s Footwear’s Min 65%
10. FastTrack Sunglasses Under 499
11. Crocs Min 70% Off – kids footwear
12. Under 799 Diana Korr Exclusive Handbags
13. Libas Min 65% Off
14. UCB, Jack & Jones T-shirts Under 449
15. Puma Shoes min 60% Off
16. Bata Shoes Under 899
17. UCB, Levi's, VANS Shoes at Min 70% Off
18. Trolleys Starting 999: Provogue, Safari, Police
19. Pepe Jeans, Wrangler, Lee, United Colors of Benetton Jackets & Sweatshirts-Min 60% Off.
20. FastTrack, Titan, Casio Min 20% Off
21. Liberty Sandals & Slippers Starting at Rs 199
22. Newport Women's Jeans at Rs.199
23. UCB KIDS T-shirts under 299
24. Woodland Min 40% Off
25. Vero Moda, Only,Forever 21 Min 60% Off
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
