e-commerce
Flipkart Fashion announces first-ever ‘Best of Season Sale’ with the best offers from top brands
MUMBAI: Flipkart Fashion, India's largest online fashion store, has announced its flagship sale, the Best of Season Sale (BOSS), starting on the 20th and running until the 24th of December, offering the best of fashion brands and the latest selection of styles. The first edition of BOSS will showcase over 50 lakh styles from 1000+ brands that are offering discounts of 50 to 80%. There will be an additional 10% off only on Day 1 and an additional 10% off on payment with SBI debit cards on purchase of Rs1500 and above. BOSS will feature the best offers from all leading brands across categories including footwear, clothing, accessories and sportswear.
Flipkart Fashion is also offering Flipkart Plus members an additional 10%-15% off over and above the sale prices by using Flipkart Plus loyalty coins. Customers can redeem 10% discounts using 10 Flipkart Plus coins and 15% discounts using 15 Flipkart Plus coins. Customers can also redeem 25% discounts using 25 Plus coins.
“As India’s fashion capital, Flipkart Fashion offers variety of brands that cater to varied customers, from premium products to those looking for value purchases. We want to be representative of what India is buying and we have focused on offering an unmatchable selection on our platform, to address the aspirations of all our fashion-conscious customers.
This year, in the first edition of our flagship sale, BOSS, we are offering the best in fashion to millions of shoppers and are expecting over 10x growth in unit sales on the platform. Also with close to 50% customers transacting from tier II/III cities, we are sure the compelling offers from leading brands will help drive new customer acquisition for Fashion business & Flipkart, further cementing us as India’s true fashion capital.” said Rishi Vasudev, VP, Flipkart Fashion
Top offers to look out for:
a) Flat Rs1000 off on shopping of Rs5000 and above, Flat Rs500 off on shopping of Rs3000 and above & Flat Rs200 off on shopping of Rs1500 and above
b) Buy 1 Get 3 Free, Buy 1 Get 4 Free
c) Best Offers on Premium Brands –
1. Marks &Spencer’s- FLAT 50% off
2. Tommy Hilfiger – Min 50% off
3. Aldo- – Min 50% Off
4. Fossil – Up to 40% Off
5. Ducati – Min 50% Off
6. Nike – Min 40% Off
7. Michael Kors – Min 50% Off
d) Biggest Discount Store of the country
1. Flat 80% Off on 2 lakh + styles
2. Flat 70% Off on 8 lakh + styles
3. Flat 60% Off on 15 lakh + styles
4. Factory Price Store – Up to 90% Off
e) Offers on Fresh Collection
1. US Polo Assn – Min 40% off
2. Reebok – Min 40% off
3. Forever 21 – Min 40% off
4. W – up to 50%
5. Van Heusen – up to 60% Off
6. Casio – up to 40% off – & many more
f) Budget Buys this season
1. Casual Shoes Under 999
2. Men’s T-shirts Under 499
3. Watches Under 699
4. Handbags Under 999
g) Lowest Prices Guaranteed
1. Miss CL Handbags – Min 70% off
2. Provogue shoes, wallets, belts – Min 60% off
h) Best Seasonal Offers
1. Winter Store – min 50% Off
2. Travel Store, Gifting Store, Wedding and Festive Store, Party store – up to 70% off
Boss of all Deals to look out for
1. Saara, Divastri Sarees – min 80% Off
2. Safari Trolley bags Flat 75% off
3. Flying Machine, LEE, Wrangler, Numero Uno Mens Jeans Rs. 799- 849/-
4. Arrow, Van Heusen Shirts Under 699
5. Peter England Pack of 2 Shirts @ 999
6. Watches Under 699- FastTrack, Timex and Maxima
7. Asics, Nike at Rs.1999 (MF+WF)
8. Min 60% off on AT & Skybags- Backpacks & Luggage
9. Carlton London, Lavie Women’s Footwear’s Min 65%
10. FastTrack Sunglasses Under 499
11. Crocs Min 70% Off – kids footwear
12. Under 799 Diana Korr Exclusive Handbags
13. Libas Min 65% Off
14. UCB, Jack & Jones T-shirts Under 449
15. Puma Shoes min 60% Off
16. Bata Shoes Under 899
17. UCB, Levi's, VANS Shoes at Min 70% Off
18. Trolleys Starting 999: Provogue, Safari, Police
19. Pepe Jeans, Wrangler, Lee, United Colors of Benetton Jackets & Sweatshirts-Min 60% Off.
20. FastTrack, Titan, Casio Min 20% Off
21. Liberty Sandals & Slippers Starting at Rs 199
22. Newport Women's Jeans at Rs.199
23. UCB KIDS T-shirts under 299
24. Woodland Min 40% Off
25. Vero Moda, Only,Forever 21 Min 60% Off
e-commerce
Amazon revives ‘Aur Dikhao’ with new integrated campaign
Targets everyday shopping with IPL, regional and digital-first strategy.
MUMBAI: If India loves asking for more, Amazon is more than happy to show it. Amazon India has rolled out a new chapter of its ‘Aur Dikhao’ platform, partnering with WPP to reposition itself as the go-to destination for everyday shopping, where choice, trend and value collide. The integrated campaign, led by WPP OpenDoor along with WPP Creative and WPP Production, is designed to shift perceptions around affordability while reinforcing the platform’s breadth of selection.
At its core is a simple behavioural truth: shoppers rarely stop at the first option. By turning the phrase ‘Aur Dikhao’ into a cultural and commerce cue, Amazon is attempting to tap into the joy of discovery particularly across high-frequency categories such as fashion, beauty, home and kitchen, and wireless accessories.
But this isn’t just a creative refresh, it’s a full-stack media and commerce play.
The campaign is heavily anchored around IPL 2026, where Amazon has secured prominent visibility across both linear and connected TV, including a co-powered sponsorship on CTV. It also integrates into match narratives through a branded segment, ‘Game Changing Moments Aur Dikhao’, ensuring the brand rides on high-attention moments rather than sitting on the sidelines.
Beyond cricket, the strategy stretches into emerging content formats. A ‘ShopTheScene’ approach embeds products within short-form storytelling, turning entertainment into a shoppable experience. Influencer-led content, timed with the IPL season, is expected to further amplify the idea of “option overload” in culturally relevant ways.
Regional depth is another key lever. The campaign has been localised across six languages Hindi, Tamil, Telugu, Kannada, Marathi and Bengali supported by on-ground activations, cinema and out-of-home partnerships in markets such as Maharashtra and Andhra Pradesh. The aim is clear: push relevance beyond metros into Tier 2 and Tier 3 audiences.
For Amazon, the ambition goes beyond awareness. The campaign is structured to create repeated touchpoints across consumer journeys, nudging new and infrequent users to turn to the platform for everyday purchases.
As e-commerce competition intensifies, ‘Aur Dikhao’ signals a strategic shift from being a place people visit occasionally, to one they instinctively return to. Because in the battle for daily habits, sometimes the winning move is simply to show more.
