Brands
Swiggy launches special food-specific WhatsApp Stickers
MUMBAI: Online food-ordering and-delivering service, Swiggy has announced that it has teamed up with renowned illustrator Alicia Souza to create food-themed WhatsApp stickers. The sticker packs are currently live on the PlayStore and will be available for iOS shortly.
Swiggy’s food-themed stickers include more than 30 customised graphics, including images of commonly texted lines like ‘Forgive me I was Hangry’, ‘Order for me no!’, ‘Too buzy, let’s Swiggy’ and India’s most ordered food items like Biryani, Pizza, Chai, and Momos.
Swiggy VP marketing Srivats TS said, "Consumers spend significant amount of time planning their meals and snack breaks. These moments are instant mood lifters for all of us. With these food-themed stickers, we wanted to give everyone a fun way to express their relationship with food.”
He added, "There are great synergies between Alicia Souza’s cute and quirky illustrative style and Swiggy's young and dynamic brand, which will resonate well with everyone, be it the time-strapped millennials, the innovative youngsters or even the fun-loving elders.”
Illustrator Alicia Souza said, “Being a Swiggy loyalist and an avid WhatsApp sticker user, I am thrilled to have partnered with the brand on this project to come up with fun-filled stickers for foodies. It was the best possible way for me to showcase my emotions for food and I’m certain that most people would be able to relate to this."
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
