GECs
SPN India launches its consumer education campaign with Amitabh Bachchan
MUMBAI: Sony Pictures Networks India (SPN) has launched a comprehensive consumer education campaign, related to the new MRP (maximum retail price) way of TV channel subscriptions provided by DTH / cable operators.
The #RishtaPakkaSamjho campaign has been launched with Amitabh Bachchan.
The intent of this campaign, which is being rolled-out in phases, is to empower the consumer with knowledge about various pricing options to choose from, so that the consumer can make an informed choice about which Sony channels they want to watch. Accordingly, consumers can request their respective DTH / cable operator/s to provide them those channels, either on a la carte basis or as a combination / bouquet.
According to SPN chief revenue officer distribution and head — Sports Rajesh Kaul said,
"The 45-seconder TV spot talks to the Sony Network viewers, urging them to choose from SPN's 'Happy India' pack, wherein the channel bouquets are simply packaged to allow the consumer to choose the best channel combinations (across genres) at the lowest possible price points. Our content has always brought joy to people and so will our 'Happy India' pack."
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
