MAM
Ola and Cadbury Dairy Milk Silk join hands with Vertoz for a memorable Valentine’s Day
MUMBAI: Every year, Valentine’s Day brings an opportunity for brands to break out their creative sides and create special moments for their customers. With every brand out there trying to outdo each other with special offers, discounts and events, what often is missing is the creation of an experience to celebrate the actual emotion behind the day – Love. Cadbury Dairy Milk Silk (With WAVEMAKER ), Ola and Vertoz, keeping in mind the busy lifestyles their customers lead, have spent this Valentine’s Day creating a romantic experience for lucky couples across the city by taking away the hassle of late bookings and reservations.
Although a cliché, sometimes there is nothing better than the simplicity of an event filled with chocolates, movie and a long drive. Ola and Cadbury Dairy Milk Silk made sure that select couples get to experience just that and have the most stress-free and easy date. Vertoz, India’s leading programmatic advertising company, came on board for this unique campaign to help reach the couples of Mumbai for a special contest held by Cadbury Dairy Milk Silk before Valentine’s Day. Vertoz being Ola’s preferred advertising partner, planned and coordinated the date along with Dairy Milk Silk and Ola. Lucky couples won a romantic date worthy of the special day. With a personalised car and personal driver arranged by Ola, the couples were taken for a movie with a gift hamper specially curated by Cadbury Dairy Milk Silk.
Aided by Vertoz’s programmatic expertise, Cadbury Dairy Milk Silk was able to reach out to people across the digital space giving them visibility with ads on Ola’s advertising platform. The campaign was targeted towards young millennial couples looking to spend the special day with their partners and create memories. The campaign was advertised on the Ola app and Ola Cabs. Vertoz successfully reached multiple couples who entered the contest and tried their luck at winning a beautiful evening.
Talking about the association Ashish Shah, Founder & CEO, Vertoz says, “Valentine’s Day is a busy time for advertisers with campaigns being run by brands across sectors. What makes a campaign stand out is its uniqueness and Vertoz, Ola & Cadbury Dairy Milk Silk together have managed to create something simple yet memorable which is essential in the digital advertising space. We are proud to be on board with them and be able to offer such a unique experience for each of the winning couples.”
“Silk has been activating Valentine’s Day for 6 years now, and while Indians have started celebrating the occasion, there is still a majority of people who find it difficult to express their feelings. In that spirit, we wanted to give consumers a way of expressing their true feelings and make their Valentine’s Day celebration truly memorable and special. What we have managed to do with Ola and Vertoz is to create a very special experience for the day which helps them celebrate their love and have a great time with their partners” says the spokesperson of Cadbury Dairy Milk Silk
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
