MAM
Amagi eyes 50% y-o-y growth after business model restructuring
MUMBAI: Deepakjit Singh’s reign as CEO Amagi has seen the cloud-broadcast technology company undergo a period of business model restructuring. The high-risk strategy seems to have paid off, vindicating the vision of its new leader. Amagi adopted a tech-share model in favour of a cost-based, which had been the norm until then.
Deepakjit describes the process as removing the conflict in the business. Amagi negotiated a new deal with its partners wherein they pay the former a share of the revenues instead of an upfront fee. According to industry sources, Amagi’s percentage share stands in the region of 20 per cent.
“If my team and the channel's ad sales team both are selling ads, there is a conflict. So everybody loses in some shape or form,” he points out.
The resounding success of the company’s bold decision to alter its business model is centred on three factors. The company didn’t lose any clients, there was no dip in revenues and the balance sheet showed profits.
Riding on the back of this win, Deepakjit now eyes a 50 percent year-on-year growth for the next four years. In the last 10 months, Amagi has acquired 28 new customers across the globe. Taking the Indian business model global is the ethos behind the company’s ambitious expansion plans.
Amagi (http://www.indiantelevision.com/keyword/amagi-2) has identified a couple of trends that are bound to benefit them going forward.
"We are looking at 2-3 things for the next 24 months. One is, as soon as the localisation and target marketing becomes more known to people, the market will boom because globally that’s what is happening. Second is the change that will happen from the cost model to the revenue model. And as CTOs and purchase departments get used to that, there is going to come a tipping point where the market will change dramatically,” the veteran executive highlights.
According to Deepakjit, his biggest challenge in the next 24 months is bound to be his company’s ability to meet the tremendous demand that’s going to arise in all the markets they operate in.
Amagi has recently ventured into the US, parts of Europe, Indonesia, and the Philippines. Back home, the company has hired ad sales professionals in tier 2 and 3 cities for selling ad spots as it feels there is a definite growth opportunity in these regions.
Amagi aims to go full steam in the next 24 months. So, what will be the parameters for success at the end of this two-year period?
“I will make it a brand with a global presence and get a reasonable cheer at the global market,” he concludes.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
