MAM
Pepperfry launches gift registry an industry first service in indian e-commerce
MUMBAI: Pepperfry.com, India’s No.1 Furniture and Home products marketplace, announced the launch of Gift Registry – a first of its kind service by an Indian e-commerce company. A unique service, it will make gifting social and convenient for home and furniture consumers across the country. Through this launch, Pepperfry wants to partake in important buying occasions like weddings, housewarming, anniversaries, childbirth, etc. which is in line with Pepperfry’s mission to ‘spark a feeling called home’ in the lives of millions of Indians.
Pepperfry is known for its pioneering spirit in organizing the unorganized home and furniture segment. The introduction of Gift Registry service is another step in the direction to make branded home and furniture products easily accessible to consumers. It also establishes Pepperfry to be India’s first interior and home e-commerce marketplace as a full stack service provider offering interior solutions and an exclusive gifting avenue.
As the leader in the furniture and home segment, Pepperfry is known to provide enhanced and hassle-free shopping experiences to its customers. Over the past 7 years, Pepperfry has built a highly differentiated and curated portfolio of over lakh products on the marketplace. Pepperfry’s unparalleled catalogue is design diverse and caters to a varied consumer demographic. This is backed by Pepperfry’s robust big-box logistics service spread across 500 cities with the shortest turn-around time in the industry.
Leveraging these strong service capabilities and its deep understanding of the Indian consumer, Pepperfry has introduced Gift Registry – a convenient and technologically superior service for consumers across the country who are seeking avenues of gifting home and furniture productsto their friends and family in a seamless and hassle-free manner. It is positioned to transform home and furniture gift shopping by making it social thus further enhancingPepperfry’s consumer experience. It strengthens Pepperfry’s position as a one-stop-shop for its consumers not only for their own home and furniture requirements but, also while choosing presents for their special occasions.
In an endeavour to make an arduous task of gifting a simple, virtual and social activity Pepperfry users can create a Gift Registry on the marketplace by adding their desired products to a wish list through a single click of a button. This list can be shared with their friends and family via Whatsapp, Facebook and other social channels. To further simplify the process the contribution amount can also be split easily for a selected product by different individuals. Once Pepperfry receives the complete value for the wish listed product the order will be delivered to the recipient. Taking the promise of convenience, a step further, the Pepperfry Gift Registry is available across various payment modes like ATM/Debit cards, Credit cards, Net Banking, EMI and Pepperfry Gift Cards.
Talking about the launch of this service, Abhimanyu Lal, Chief Product Officer, Pepperfry said, “As the leaders in this segment, Pepperfry continues to bring groundbreaking introductions to expand the home and interior market. While the concept of a Gift Registry is popular in various markets globally, we are delighted to have pioneered the concept in Indian e-commerce at a grand scale by offering this service across 500 plus cities. Through this service, we aim to change the landscape of the gifting process and form a deeper engagement with our consumers through improved shopping experiences.”
The Gift Registry service is available across all existing Pepperfry platforms- Desktop, WAP and APP and the products will be delivered to 500+ cities that the company currently caters to. All the products available on the Pepperfry marketplace can be availed through this service.
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
