iWorld
Amazon Prime Video is India’s most-viewed OTT platform in February
MUMBAI: Amid a large number of OTT platforms, Amazon Prime Video was the most-viewed one in India for the period between 12 February and 3 March. A survey done by market research and analysis company Velocity MR has revealed the high popularity of the international player, which is leaving no stone unturned to make big fortune in the country.
2,100 participants based in top Indian metro cities including Delhi, Kolkata, Mumbai, Hyderabad, Bengaluru, Chennai, Ahmedabad and Pune were surveyed. The findings revealed that more than 70 per cent of respondents claimed to watch Amazon Prime regularly at least once a week while 56 per cent watched Netflix and 50 per cent of them watched Star India-led Hotstar.
According to a report by Inc42, Velocity MR managing director Jasal Shah said Amazon Prime has built its popularity on the back of its partnership with telcos which makes the service cheaper compared to other subscription based video on demand services.
He also added that Netflix’s demand rose due to its originals. As the OTT platform has announced eight more Indian originals, the popularity is not going to fall down anytime soon. On the other hand, Hotstar’s viewership was mainly high on sports content. With IPL starting from 25 March, the viewership of Hotstar is expected to increase more.
Among other OTT platforms, Voot had a viewership of 28 per cent, Eros Now stood with 17 per cent, ALTBalaji with 13 per cent, Viu had 9 per cent, Sun NXT had 7 per cent and TVF had 6 per cent viewership.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
