Brands
Asian Paints announces sponsorship with Kolkata Knight Riders for VIVO IPL 2019
MUMBAI: Asian Paints has announced its association as official sponsors of Kolkata Knight Riders for IPL season 12, in addition to the continued association with the cricket franchise.
The brand shared in a press statement that the east is a priority market for it. With this association, Asian Paints will be omnipresent on-ground and on-air with high decibel activities planned for the network and consumers at large. The lead trouser sponsorship will help the brand cut through the clutter of multiple brand advertisements during the league and help garner brand saliency.
In addition to this, Asian Paints is also facilitating two meet and greets for its key stakeholders with the players of the KKR team. With the people of East India being avid sport lovers, Asian Paints will leverage this association by having activities planned for the consumers, network of dealers, AIDs and contractors. During the AMJ quarter, this sponsorship is anticipated to generate a stable and sustained reach and visibility for the brand.
Commenting on the association, Asian Paints Limited COO Amit Syngle said, “We are proud to be associated with IPL & Kolkata Knight Riders for the 12th IPL edition and are confident that this association will be a successful one. IPL continues to be a prestigious platform that has thrived over years, witnessing massive brand collaborations and visibility. KKR is considered to be one of the most coveted teams in the lucrative T20 tournament and this association is an added benefit for us to strengthen our connect with our consumers spread across the breadth of the country with a focus on the east.”
Commenting on the association Kolkata Knight Riders MD and CEO Venky Mysore said, “It’s a pleasure to have a great brand like Asian Paints associate with us. At Knight Riders we like to work with credible brands that bring a lot of value to the partnership and with Asian Paints it’s yet another step in that direction.”
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
