Brands
Maruti Suzuki Swift drives past three million sales mark
Mumbai: A premium hatchback, the Maruti Suzuki Swift, has achieved the extraordinary milestone of three million sales in India. A driver’s delight for four generations, the iconic car has established its glorious legacy and consistently delivered an unmatched driving experience and outstanding performance. Designed for the youthful and spirited, Swift has ignited a passionate community of like-minded ‘Swifters’ who share a love for driving. The launch of the Epic New Swift in May 2024 has created new benchmarks and propelled the revered Swift legacy to its three million sales milestone.
Commenting on the momentous occasion, Maruti Suzuki India Ltd senior executive officer, marketing & sales Partho Banerjee said, “The Swift has been more than just a car to the millions who have owned it – it has been a symbol of fun, freedom and exhilaration. With each new generation, the Swift has continued to raise the bar, offering cutting-edge technology, contemporary style, and that unmistakable ‘Swift DNA’ which continues to captivate customers. This accomplishment fills us with immense gratitude, and we are thankful to all Swift owners across the country.”
Inspired by the iconic Suzuki Hayabusa motorcycle, the Swift was ahead of its time when it was launched in 2005 with segment-first features such as climate control, airbags and anti-lock braking system (ABS). With its unparalleled driving experience, Swift continues to enjoy widespread popularity with its cult fan following and their love for driving. The brand has achieved over 6.5 million sales worldwide, with India being Swift’s largest market.
Each new model of the Swift has continued to carry forward the core philosophy of the Swift brand, consistently pushing boundaries for the sporty premium hatchback. The Swift surpassed 1 million sales in 2013 within 8 years since its introduction, the two million sales mark was breached in 2018, and now the iconic sporty hatchback has driven past the 3 million sales mark.
In its fourth generation today, the Epic New Swift continues to build on its legacy, winning over customers with its sporty design, spirited yet efficient Z-Series engine and an array of standard safety features such as six airbags, Electronic Stability Program+ (ESP®), Hill Hold Assist and more.
Brands
Mayank Prabhakar elevated to chief media officer at vivo India
After steering media and digital growth, Prabhakar steps into a wider role
MUMBAI: Vivo India has elevated Mayank Prabhakar to the role of chief media officer, marking a new chapter in his journey with the smartphone brand where he has spent over four years shaping its media and digital strategy.
Prabhakar, who earlier served as general manager and head of media and digital marketing, announced the development while reflecting on the opportunity to lead the brand’s storytelling and consumer engagement efforts. “Humbled and honoured to shape stories that inspire, connect and lead,” he noted while sharing the update.
Since joining vivo India in November 2021, Prabhakar has been closely involved in building the company’s media and performance marketing ecosystem, working across growth, e-commerce and direct-to-consumer initiatives. His work has centred on strengthening digital engagement while aligning media strategy with evolving consumer behaviour.
Before moving to vivo India, Prabhakar spent more than six years at Cheil Worldwide, where he held several senior roles including general manager, e-commerce marketing and deputy general manager, digital marketing. During this period, he worked on digital product launches and helped expand e-commerce partnerships with platforms such as Amazon and Flipkart.
Earlier in his career, he held leadership roles such as national vertical head at Times Internet and manager, enterprise business at One97 Communications, where he worked on enterprise mobility, mobile marketing and emerging digital campaign formats.
With nearly two decades of experience across media, digital marketing and mobile-led engagement, Prabhakar now takes on a broader mandate at vivo India as the brand continues to deepen its presence in the country’s competitive smartphone market.
