GECs
Cricket enthusiasts to win big with COLORS Premier League
MUMBAI: The feeling of watching your favorite team play from the stand is supreme and unfathomable! When the name of your player echoes inside the stadium, the experience is unmatchable! So why sit at home and watch the match when you can cheer for them LIVE. Joining in the cricket frenzy, India's leading Hindi general entertainment channel, COLORS will give its viewers a chance to win tickets to watch Mumbai Indians play LIVE at the stadium. Living up to the spirit of India's love for the most popular sport, the channel has associated with Mumbai Indians for this year's T20 cricket league. Taking this association, a step ahead, the channel announces the launch of COLORS Premier League.
While the Mumbai Indians players sweat it out on the field, with COLORS Premier League the fans can have their own league at home to participate in and score big. Through an interactive microsite, www.colorspremierleague.com, viewers will have to answer simple questions while watching COLORS during prime time from 7-10 pm. With every right answer, they will be able to score runs and win tickets to watch Mumbai Indian matches LIVE at the stadium. The bumper prize of an all-expense paid trip to watch the finale match of the season will go to viewers who will participate maximum through the season and ensure top scores for themselves.
Speaking about this interactive property, Nina Elavia Jaipuria, Head, Hindi Mass Entertainment and Kids TV Network, Viacom18, said, "Cricket begets huge excitement within the country and as the most loved sport, it holds the power to connect with audiences across demographics. As a country, which is passionate about both entertainment and cricket, this association gives us an opportunity to extend the euphoria linked to the cricket season to viewers on our channel. With COLORS Premier League, we aim to not just offer a unique blend of the two, but also give viewers a chance to be a part of this exciting extravaganza."
The Mumbai Indians and COLORS collaboration will give an opportunity to the viewers to not only enjoy LIVE cricket matches but also watch their favorite Mumbai Indian players in various moods on the channel through in show integrations.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
