Brands
TAM AdEx: Top 10 advertisers contributed 16 per cent share of ad space in print
Mumbai: TAM AdEx India has released a print advertising quarterly report for Jan-Mar’24.
In print, ad space per publication witnessed growth of seven per cent and 17 per cent during Jan-Mar’23 and Jan-Mar’24 respectively, compared to Jan-Mar’22. Also, compared to Jan-Mar’23, ad space per publication observed growth of 10 per cent in Jan-Mar’24.
The top five sectors retained their respective positions in print advertising during Jan-Mar’24 over Jan-Mar’23. The top ten sectors collectively added 82 per cent share of ad space. Compared to Jan-Mar’23, telecom products was the only new entrant among the top sectors in Jan-Mar’24.
Among the top 10 categories present in Jan-Mar’24, three belonged to the education sector. The top 10 categories together covered 40 per cent share of ad space. During Jan-Mar’24, multiple courses and cellular phones smartphones entered the top 10 categories and secured ninth and tenth positions compared to their 11th and 21st positions respectively in Jan-Mar’23.
Top 10 advertisers contributed 16 per cent share of ad space in print. On print, SBS Biotech ascended to first position during Jan-Mar’24 compared to Jan-Mar’23. Whereas, Maruti Suzuki India descended to fourth position in Jan-Mar’24, compared to its first position in Jan-Mar’23. In print advertising, more than 57K advertisers were present during Jan-Mar’24.
Top 10 brands contributed seven per cent share of print ad space. Among the top 10 brands present, six of them were new entrants during Jan-Mar’24 over Jan-Mar’23. Honda Shine 100 was the leading brand for print advertising in Jan-Mar’24. Fiitjee shifted down to eighth position in Jan-Mar’24, compared to its first position in Jan-Mar’23.
Cellular phones – smart phones witnessed the highest growth of three times in terms of both ad space difference and growth per cent, followed by cars with 17 per cent growth in Jan-Mar’24 over Jan-Mar’23.
33 K plus advertisers & 43 K plus brands exclusively promoted during Jan-Mar’24 in print compared to Jan-Mar’23. Shri Ram Janmabhoomi Teerth Kshetra and Honda Shine 100 were the top exclusive advertiser and brand respectively in Jan-Mar’24.
Sales promotion advertising covered 29 per cent share of ad space in print during Jan-Mar’24. Among sales promotions, discount promotion obtained first position with 44 per cent share of ad space followed by multiple promotion. The top two promotions covered more than 85 per cent share of ad space during Jan-Mar’24.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
